Supply Chain Management and Logistics Coursework

Flexibly Chain Management and Logistics - Coursework Example 4.1.4.5 Don't reexamine the wheel 23 4.1.4.6 Map out the Risk process 23 4.1.4.6.1 Building Risk modules 24 4.1.4.6.2 Identify inputs and parameters 24 4.1.4.6.3 Simulate 24 4.1.5 Create the plan 24 4.1.6 Implementation 25 4.1.7 Review and assessment of the plan 25 4.2 Limitations 26 4.3 Areas of Risk Management 26 4.3.1 Enterprise chance management 26 4.3.2 Risk the board exercises as applied to extend management 27 4.4 Risk the executives and business continuity 28 4.5 The proposed methodology 29 4.6 Quality Targets of the Simulation Models 30 4.7 Gantt graph indicating the exercises against time 31 5. Contextual investigation of AON 34 5.1 Global hazard the executives solutions 34 5.1.1 Mergers and Acquisitions 34 5.1.2 Captive Services and Alternative Risk Transfer 35 5.1.3 Crisis Management Practice 36 6. Conclusion 40 References 42 1. Presentation Flexibly Chain Management (SCM) is an innovation empowered administration way to deal with getting products and ventures from a company's providers to its clients in a snappy, proficient and financially savvy way. SCM connections and co-ordinates these stream among business elements over the whole worth chain (Bill Detwiler). This incorporates material providers, creation office, dispersion, administrations and clients; connected together by means of the feed-forward progression of data and the input of materials [Evans, 1995]. 1.1Nature of study This task is to look at the executives coordinations in gracefully chain the executives as it identifies with the business procedure with the objective to produces a model for chance administration. The venture is unmistakable in nature. It looks to evaluate the sorts of dangers fabricating the executives has encounters and models used to create goals. This will be practiced utilizing exploratory reenactment models. 1.2 Reason for...The goal of this examination is to analyze the board coordinations in gracefully chain the executives as it identifies with the business procedure with the objective to create a model for chance administration. It likewise requests an all encompassing comprehension of dangers, evaluations, and reactions in flexibly chain the executives. Flexibly Chain Management (SCM) is an innovation empowered administration way to deal with getting merchandise and ventures from an association's providers to its clients in a fast, proficient and practical way. SCM connections and co-ordinates these stream among business substances over the whole worth chain (Bill Detwiler). This incorporates material providers, creation office, circulation, administrations and clients; connected together by means of the feed-forward progression of data and the criticism of materials [Evans, 1995]. This venture is to look at the board coordinations in gracefully chain the executives as it identifies with the business procedure with the objective to produces a model for hazard the board. The undertaking is enlightening in nature. It tries to evaluate the kinds of dangers producing the board has encounters and models used to create goals. This will be cultivated utilizing trial reproduction models. 5. This undertaking further tries to change the fate of hazard rate and power of dangers or openings and their conceivable effect on business execution (Chapman and Ward, 1997).

Country Risk Analysis

Running head: COUNTRY RISK ANALYSIS Balance of Payment The present record equalization of China adds up to 297. 1 bn US$ in the monetary year 2009, though for the Guatemala it adds up to - 0. 62 bn US$ in the equivalent money related year (China's current-account balance 1982-2009). This infers the present record parity of the nation of origin remained at surplus when contrasted with that of the host nation. Undoubtedly, it adds up to 109. bn US$ in 2009 for China though for Guatemala was far less contrasted with that of China which suggests that the nation of origin's capital record balance is likewise at surplus in contrast with that of host nation. Aside from the present record and the capital record adjusts of both the nations, the official gold holding of China as on December 2009 adds up to 1054 tons which was identical to 1. 5% of the of the national forex hold, while for that of Guatemala, it was 6. tons in the equivalent budgetary year comparable to that of 4. 5% of the nati onal forex hold (Guatemala Economic Statistics and Indicators, 2010). Government factors: The legislature of China has been effectively associated with planning a powerful monetary strategy so the key ventures can be effortlessly financed by giving government obligation. Aside from the financial strategy, the money related approach is defined in coordination to that of the monetary arrangement in order to advance monetary development by containing emptying to the degree conceivable. To the extent the money related and the monetary approach of Guatemala is concerned, a progression of auxiliary change is finished with an essential thought process to expand the financial proficiency by reinforcing equalization of installments and controlling swelling. The financial rate has been steady a direct result of the exacting monetary organization and the plenitude of regular assets. The legitimate court arrangement of china depends on common law which was separated into four level court arrangement of which at the most significant level is the preeminent individuals' court, at that point nearby individuals' court and court of extraordinary locale lso known as uncommon court. All these degree of court frameworks guarantee decency in all the lawful procedures at china. The legitimate arrangement of Guatemala adheres to an a greater amount of standard European prosecutorial model which infers giving proof to the appointed authority in an open court in order to empower him to take choices dependent on the proof introduced. As the choices taken by the appointed authority dependent on the proof outcomes into right choices, this infers the reasonableness of the Guatemala's court framework (Legal arrangement of Guatemala). The corporate laws and guidelines has been figured in China just as the Guatemala with an expectation to secure the real rights and interests of organizations, investors and banks (Company Law of the People's Republic of China, 2005). So as to consent to the world exchange association concurrence on exchange related part of licensed innovation rights, China has fortified its lawful structure and has additionally corrected its protected innovation rights. Forgers and privateers has been the most in Chinese economy, thus it is fundamental to have a superior licensed innovation right condition in china. Despite the fact that the responsibility from the focal government authority to handle the issue is very high however it has not been proper to deflect the major IPR encroachment. The licensed innovation right is likewise not secure in guatemala because of the expanded pilfered related exercises, henceforth government needs to make fundamental move so as to take care of such urgent issue. A worker's guild demonstration has been defined as per the constitution to secure the places of worker's organization which at last prompts the improvement of china's communist developments. This demonstration ensures the lawful privileges of the representatives. The exercises of the association in the Guatemala has been despicable. It has been progressively damaged after the authorization of Dominican republic focal America exchange understanding. The means taken by the administration gets ineffectual in tending to this worry (Labor Rights in Guatemala). Foundation: The transportation office in China is improving as the administration of china is putting immense assets in the improvement of streets, parkway and road. Comparative is the condition in container of Guatemala where government is effectively taking part in improving the transportation offices. The port of Tianjin is a global exchanging port china of whose the land territory is in excess of 20 km. Vessels of 70000-80000 dwt can cruise in on the tide. Its through put was around 57. 87million tons. A notification on the administration of remote exchange unhindered commerce zone has been given by the service of business and the general office of the general organization which explains the route through which outside exchange and appropriation rights can be gotten by the administrators inside the zone. In Guatemala additionally, there are different unhindered commerce zones alongside numerous mechanical parks which results into upper hand for the financial specialists (China: Trading in Free Trade Zones, 2006). The banking, ecological and the instructive variables are to some degree comparable in both the nations. The banking in china has experienced heaps of changes and it has stay in the hands of the legislature much after banks has given more self-rule. The instructive movement with respect to the administration is expanding in Guatemala as the training spending plan represented 15. % of the focal government financial plan. The ecological issues in Guatemala are comparable to soil disintegration, corrosive downpour, water contamination and so forth , while over the top development has likewise brought different natural issues up in china. References: Company Law of the People's Republic of China, 2005. Recovered April 24, 2010 from http://www. chinadaily. com. cn/bizchina/2006-0 4/17/content_569258. htm China: Trading in Free Trade Zones, 2006. Recovered April 24, 2010 from http://www. hg. organization/articles/article_1191. tml China's current-account balance 1982-2009. Recovered April 24, 2010 from http://www. chinability. com/CurrentAccount. htm Guatemala Economic Statistics and Indicators, 2010. Recovered April 24, 2010 from http://www. economywatch. com/monetary insights/nation/Guatemala/Legal arrangement of guatemala. Recovered April 24, 2010 from www. oas. organization/juridico/Mla/en/gtm/en_gtm-int-portrayal. pdf Labor Rights in Guatemala. Recovered April 24, 2010 from www. ghrc-usa. organization/Publications/factsheet_LaborRights. pdf

Waterfall Camping in Shenandoah National Park

Waterfall Camping in Shenandoah National Park Shenandoah National Park houses 200,000 acres of forests, rocky outcrops, meadows, stunning outlooks, and dramatic waterfalls so, we werent about to settle for an official camping site. We parked outside the first ranger station, and filled out backcountry permits. The park ranger on duty reminded us to string up our food away from our tents, in case it drew interested bears. She also (very matter-of-factly) informed us that this was black  bear mating season, and that black bears usually only attack people when its to protect their young. Right on cue, shortly after we hopped in the car and took off along the scenic drive, the vehicle in front of us decelerated. We all craned our necks to see why; a big black bear was standing on the side of the road, and ambled into the forest as we pulled up. Survive bear encounter: check! A couple minutes later, we reached the first of 75 overlooks; Raphael (the driver) pulled our car off  Skyline Drive, and  turned the ignition key. The car didnt turn off. He turned the key clockwise again, then counterclockwise, then clockwise, then counterclockwise with a bit more gusto. Nothing. Well, thats interesting, he said. He got out of the car, opened the hood, Fiddled With Stuff, then got back in the car and slammed his fist against the dashboard. The car turned off. I was a little spooked, but over-protective mating bears and minor car malfunction werent going to prevent us from enoying the scenic overlook. With courage in our hearts, we hopped out and took some pictures. Heres the crew (Jennifer, Queen Victoria III, Raphael, Me): And more scenery: After we got back into the car, Raphael rolled down the windows, opened the sunroof, and put on a truly unique soundtrack. Trees and blue sky rustled by while some Australian men sang (very well!) from the car speakers that we should Consider Having Sex With a Bearded Man (a 2011 single), that If Your Dad Doesnt Have a Beard, Youve Got Two Mums and A wizard needs a beard A pirate needs a beard A hippy needs a beard And you, you need a beard While  The Beards insisted that there is No greater crime against the human race / Than when a father takes a razor to his own sons face, we cruised up to a high flat area called  Big Meadows. Apparently, Roy Sullivan spent time as a park ranger there. With him in mind, and a wary eye on some nearby dark storm clouds, Queen Victoria III, Jennifer and I wandered around the meadows while Raphael fiddled more with the car and examined the park map. Me and Queen Victoria III (not pictured: the eight billion gnats swarming around us) The ravenous bugs eventually persuaded us to retreat to the car. We finished Skyline Drive, and looped around the park on the highway, which (en route back to the park) took us through a pictureque town called Sperryville. While Raphael, Queen Victoria III and Jennifer hid from the heat inside a pizza store, I took a walk, expecting to find Absolutely Nothing and finding instead a Civil War historical trail, which took me over a lovely little creek. The path was littered with signs about famous generals and armies and a slave named Caroline Terry. In case youre interested: As I approached a quaint red-walled antique store, my watch told me that Raphaels pizza was done. I jogged back to meet the others and, feeling very fond of Sperryville, watched the corner store and Rudys Pizza (best pizza in Sperryville!) and the Thornton River Grille and Caroline Terrys old haunts disappear out the rear window. Eventually, the road led us back to the edge of the park. Raphael performed some impressive parallel parking feats, and after hauling on backpacks filled with tents and sleeping bags and water bottles and trail mix, we hiked to the White Oak Canyon waterfalls. We set up camp at the lower falls: Jennifer stayed behind to watch our bags, while Raphael, Queen Victoria III and I started off on the steep, 3/4-ish mile climb to the upper falls. Aware that sunset was looming and feeling particularly energetic, I took a few pictures then scampered up ahead of my friends. One of those pictures: The ground was gravelly. I hopped on rocks even when there was flat ground to walk on. I had been accumulating sweat all day from the Virginia humidity, and the faster I moved the more refreshing the breeze; enjoying this alone time, I hurtled around a corner and there,  a couple of meters ahead, a snake at least the thickness of my forearm lay stretched over the path. I stopped. I thought: That snake is at least six feet long. I thought: I wonder what kind of snake that is. I thought: I wonder whether its poisonous. I thought: I wonder whether I should move. I thought: I dont think Ive seen a snake that big, except maybe in the zoo. Or in the first Harry Potter movie. I remembered a field trip to the Singapore zoo way back in the day, when a little green tree snake slithered over my foot. I also remembered that if a snake chases you, youre supposed to run in a zigzag pattern. While I stood there staring at the snake and trying to come to terms with my dreadful survival instincts, Raphael caught up. As someone whose survival instincts are more obviously a product of natural selection,  he spent 0.00 minutes reminiscing about anything; he saw me, saw the snake, grabbed my arm, said come on. quickly. walk., and yanked me back around the corner and down until we bumped into Queen Victoria III. Your Majesty, Raphael said. Theres a six-foot snake over there. We should go back down. Her Majesty insisted on seeing the snake, though, so while Raphael hung back with a very concerned look on his face, she and I peeked back around the corner to catch a glimpse. It had moved; we finally spotted it lying a few feet off the path. All of us were content to take this as A Sign that it was time to keep Jennifer company, so we turned around and skidaddled back to camp. As the sun set, we cooked dinner using Raphaels stove and fuel (this is the kid who drove 2548 miles from Montana with a full set of outdoor survival equipment. He came prepared.) I took a hike to find a secluded place to pee, stung my leg on some nettle, and watched as the sun disappeared and the fireflies grew bright.  I was shocked at how many there were; the air lit up with yellows and oranges that completely eclipsed the stars. The next morning, I woke up to the sound of Queen Victoria IIIs HELLO? outside my tent. Shocked at how late Id slept in (it was 9) I threw on the same clothes I wore the previous day (yay camping!) and stumbled outside. After cooking and eating breakfast, we played in the waterfall. I scooted on my butt over the rocks, tempting fate, letting the water gush past my legs until WHOOSH-the coefficient of friction was too low to support my butt, and with a shriek I went careening down into the lake. And so began the use of the waterfall as an exhilarating (if slightly terrifying) slide. Jennifer got a picture: Time ticked on, the sun continued to rise, and eventually we hauled on our packs and hiked back to the parking lot. On the way back to Charlottesville, Jennifer peed for the first time in something like 24 hours (seriously.) and we nearly locked Raphael in a grocery store toilet by accident. That evening, I saw 127 Hours for the first time, and was very glad that I saw it after and not before our hiking trip. Now, Im back in the office. I got up at 6:45am, and Diana picked me up at 7 we drove to a cafe and studied for the GRE for two hours before heading to the NRAO. Its been an infuriating day; stuff is just NOT working, so I typed this up in a fit of desperation to do ANYTHING other than look at another frequency/amplitude/pulse phase plot. Apparently Im not the only one whos having attention issues, because a coworker from across the hall just rolled into our office in her wheelie chair. Blogging is therapeutic. Writing is therapeutic. I feel much calmer now (thinking about waterfalls and fireflies does that to you) so back to work :)

The Heros Journey In The Epic Of Gilgamesh And The Matrix

In all of literature, patterns and stages of the hero’s journey can be seen and identified within every story. Joseph Campbell applied the term â€Å"monomyth† to stories in order to describe basic stages that every hero quest goes through. When Joseph identified these common parts of stories, he helped connect the world of literature and establish recurring characters, actions, and situations. Even when pieces of literature that seem to have no connection to each other are examined, such as The Matrix directed by Lana and Lilly Wachowski, and The Epic of Gilgamesh by N.K. Sanders, the monomyth, the heros journey, and archetypes are efficient ways to help compare and match pieces of literature and publications; all while helping to reflect on†¦show more content†¦During his heroic fight with Humbaba, â€Å"Glorious Shamash heard his prayers and he summoned the great wind, the north wind, the whirlwind, the storm, and the icy wind, the tempest and the scorching wind; they came like dragons, like a scorching fire, like a serpent that freezes the heart, a destroying flood and the lightning’s fork† (Sanders 10). In this situation, the help from the aid came in the form of physical assistance, although that is not always the case. For example, in The Matrix, Neo’s aid came in the form of guidance from the character Morpheus. He taught Neo everything he needed to know in order to prevail in the final battle. These characters are important in the development of the story, and offer any assistance the hero needs while on their journey. Many battles and struggles later, the final battle comes for the Hero. Entering the matrix to save Morpheus and facing mortality for Gilgamesh would be the most important part of these hero’s journeys. This battle represents all that they have to face in order to succeed on their journey. If they are successful, they are able to return home with newly founded traits and wisdom. At the en d of the journey, the hero finds that he or she has had these traits inside of them all along, and the new founded self-knowledge that came from the journey helped them to discover that. The Matrix and the Epic of Gilgamesh are prime examples of Joseph Campbell’s ideas of the monomyth because they bothShow MoreRelated The Mythology of Star Wars Essay494 Words   |  2 PagesThe Mythology of Star Wars This essay is dedicated to the idea of displaying the true epic of Star Wars. From the heros journey in the unknown forests, to the goddess and spirtual revelations, this site will show Star Wars in a way many have not seen--a great mythological tale of sorrow and amazements that has lived through our history as long as the human race has lived on Earth. Even as George Lucas has explained as the reason why he created Star Wars, I wanted to make a kids film that

The Evolution Of The Human Body - 996 Words

After heavy analyzation, one would soon learn that the archaeology information website is primarily focused on the evolution of the human body. The web source provides various selections to choose from, including: the human evolution summary, timeline, hall of skulls, and their perspectives. Likewise, the human evolution page describes the fossil hominids and their origins. The author recapitulates the hominid family, which consists of Homo, Australopithecus, and Ardipithecus. Correspondingly, the human evolution timeline page includes six distinct topics that follow a chronological story on how each option started from beginning to end. The first alternative focuses on the newest hominids, which are facts from the artist on what the hominids may have looked like. The next topic was based on the Ardipethecines, a specie that lived in a time period from about four and a half million years ago. Although there are four more choices available, the most interesting option was the Gracile Australopithecines. The Gracile Australopithecine appears to be a half human and half animal specie that lacks muscle and has a large jaw. In addition, the next page available on the archaeology source is the hall of skulls, which includes a precise description on ten distinct skulls. To sum up, the final selection accessible for viewers is the perspectives option. This choice allows the observer to see each of the author’s point of view on the information given. Digging deeper into the website,Show MoreRelatedThe Evolution Of The Human Body989 Words   |  4 PagesThe evolution of the human body can be observed from studying the intermediates found in ancestral organisms. Shubin proposes that every attribute that makes us human can be traced back to a time that showcases its importance for survival. Every single trait in the human body has been selected for through multiple mechanisms of evolution, natural selection being one of them. This theory is intriguing because not l ong ago it was unheard of to relate humans to fish, amphibians, reptiles, mammals, andRead MoreThe Evolution Of The Human Body997 Words   |  4 PagesThe human form is simple yet faintly complex, always present yet hidden. The human figure has always been a common subject in visual art. For centuries, there has been a development of diverse depictions of the human body. The earliest known representations of the human body come from Europe and are dated back to approximately 25,000 and 12,000 years ago. As artwork surfaces, the similarities of physical features and styles are distinctly noticeable, therefore grouping artwork from specific timeRead MoreThe Evolution Of Ballet And The Human Body2010 Words   |  9 PagesEmma Weber Instructor Miller Speech 96-111 April 7, 2015 The Evolution of Ballet Influential philosopher Ludwig Wittgenstein, stated that â€Å"the human body is the best picture of the human soul.† A great example of the human body portraying the soul is through the art of ballet. From the Cambridge Dictionary Online, ballet can be defined as â€Å"a type of dancing in which controlled movements of the body are designed to express the beauty of physical motion, often while telling a story, or a piece ofRead MoreTracing Chemical Evolution of the Human Body Essays631 Words   |  3 Pagesseveral different means. Two of the most popular are looking at the phenotypic signs like body structure or appendages things that can be seen, another popular way of tracing is similar structures that have developed or gone away like a tail bone on a human. Another way to track evolution is to look at the development of proteins and other chemicals in the organism’s body. Through tracking the evolution of chemicals a person can see how close two organisms are related. This method of trackingRead MoreEvolution Is More Correct Than Creationism1196 Words   |  5 PagesWhy Evolution is More Correct than Creationism Would you believe that humans and other primates have a common ancestor? Would you believe that you evolved so much that your appendix is a useless organ? Evolution has all of the answers to these questions. However, Creationism doesn’t have all of the answers. Over 60 percent of people believe in evolution. Why shouldn’t you? Evolution is defined as â€Å"the slow process by which changes in plants and animals happen over time† (Webster’s Dictionary)Read MoreEssay about Evolution1502 Words   |  7 PagesAdaptations are phenotypic variants that result in the highest fitness among a specified set of variants in a given environment. In reference to humans, there are many traits that have been selected and adapted for throughout their evolutionary history giving them the characteristics that they have today. In this paper I will discuss some parts of the human body, which have been found to be selected for by the evolutionary mechanisms of natural selection, adaptation and mutation. Natural selectionRead MoreEvolution : A Scientific Theory1625 Words   |  7 PagesScience Education, evolution is a scientific theory that explains the emergence of new varieties of living things in the past and in the present. Evolution accounts for the striking patterns of similarities and differences among living things over time and across habitats through the action of biological processes such as natural selection, mutation, symbiosis, gene transfer, and genetic drift. There has been an ongoing debate between religion and science as to whether evolution truly takes placeRead MoreUnderstanding The Mind Body Problem994 Words   |  4 PagesSection one, question two 2.) Discuss how the following concepts relate to the mind-body problem: * neurophysiology * psychophysics * theory of evolution. For each, be sure and: (1) describe the area of study, (2) discuss the views of at least ONE major thinker associated with that area of study, and (3) explain what that area of study contributed to the attempt to reconcile the mind-body problem. The mind-body problem tries to explain the states of the minds, occurrence of events, and actionRead MoreEssay on Different Theories of the Creation of the World850 Words   |  4 Pagestwo that rival each other are the religious versions and the scientific version. The quote â€Å"They say that every atom in our bodies was once a part of a star†, by Carl Sagan an astronomer, supports the scientific theory, which is being accepted as true more and more each day. What the quote tells us is that Carl Sagan believed in the Big Bang theory and the theory of evolution. This quote supports the Big Bang theory in many ways. First, the big bang theory is the theory that the universe expandedRead MorePsychology : Mind Body Problem898 Words   |  4 PagesMind body problem tries to explain the states of the minds, occurrence of events, and action of processes. For instance, thinking is related to other processes and events of the mind. The fact that the mind is not physical in nature and the body is physical attests to this explanation. Mind body problem relate to some of the scientific concepts in different kind of ways. The relationship between the mind body problem and the concepts of neurophysiology, psychophysics and theory of evolution is discussed

About Schmidt Free Essays

a . One of the major losses seen in the film is Warren ‘s loss of his wife Helen . There also came a point where Warren learned that his wife had an affair with his best friend . We will write a custom essay sample on About Schmidt or any similar topic only for you Order Now This added up to the grief that he was already bearing . This caused him to think that he was a very inadequate husband and had thought over his shortcomings as a husband . During the time that he was pondering over the matter , it is very evident that lingered on memories and at the same time experiences distress over his daughter ‘s impending marriage. He exhibited Rando ‘s Six R Processes -there is the recognition of the loss , experiencing different emotions ,reviewing his life when his wife was still alive , seeking for forgiveness , and adjusting to the situation . In the long run , he forgives his wife for engaging in the affair and at the same time asks for forgiveness for letting her down . b . As a means of coping , he preoccupied himself with urging his daughter not to marry. He also released tension and distress through his letters for the Tanzanian boy . This together with continuous realization of his life became his coping mechanism . It should be noted that there was a point wherein he think that when he dies and everyone he knows dies it will appear as if he didn ‘t exist . But in the end , he is overwhelmed by what he learned that the Tanzanian boy actually benefited from him and that†¦ How to cite About Schmidt, Papers

The Merchant Of Venice - Antonio Essays (1011 words) - Orientalism

The Merchant Of Venice - Antonio The Merchant Of Venice - Antonio Antonio is a wealthy merchant in the city of Venice. Although central to the play, Antonio is portrayed by Shakespeare as an 'outcast'. It seems that Antonio is chronically depressed and is not involved in the social atmosphere that is thriving in Venice. - "In sooth, I know not why I am so sad: It wearies me; you say it wearies you; But how I caught it. Found it, or came by it, What stuff 'tis made of, whereof it is born, I am to learn:"1 Along with Shylock, both men seem bitter and have difficulty in expressing their emotions. On many occasions friends, such as Salerio and Bassanio have questioned his sadness, trying to find an explanation for their great unhappiness with themselves and with the world. - Salerio: "But tell not me: I know Antonio Is sad to think upon his merchandise.2 Antonio: "Believe me, no: I thank my fortune for it, My ventures are not in one bottom trusted, Nor to one place; nor is my whole estate Upon the fortune of this present year: Therefore, my merchandise makes me not sad."3 Salanio: "Why, then are you in love."4 Antonio: "Fie, fie!"5 The mystery of Antonio's sadness remains, as he dismisses the prospect that his sadness is related to his ships or a lost love. Uninterested in the 'world' of suitors and marriage, Antonio is left without his lifelong companion, Bassanio after he travelled to Belmont to woo Portia. Early in the play another side of Antonio is revealed. Antonio is displayed as a hard cruel man, although a Christian, he displays hatred and contempt towards the Jewish race, usurers and especially towards Shylock. After kicking and spitting upon Shylock, Antonio shows no remorse or sympathy for the man he has abused. Antonio even goes to the point of saying that he would once more spit upon him and kick him like a stray dog. - "I am as like to call thee so again, To spit on thee again, to spurn thee too. If thou wilt lend this money, lend it not As to thy friends, for when did friendship take A breed for barren metal of his friend? But lend it rather to thine enemy; Who if he break, thou may'st with better face Exact the penalty."6 Many people would ask the question, why would someone in Shylock's position want to give anything to a person who has treated them as badly as Antonio? However, under the interest free bond that Shylock has created with Antonio lies a need for revenge so great that Shylock will do anything to take the life of Antonio. At the beginning of Act 3 the bad news of Antonio's ships, lost at sea is spreading around Venice. Jessica confirms that Shylock will be maintaining the bond that was created now that Antonio has no way of paying back the bond. - "When I was with him, I have heard him swear To tubal and to Chus, his countrymen, That he would rather have Antonio's flesh Than twenty times the value of the sum That he did owe him; and I know, my lord, If law, authority, and power deny not, It will go hard with poor Antonio."7 With the realisation that Antonio's death is imminent, Antonio, like someone with a terminal illness gives up all hope of survival. Most people would fight literally for their lives against Shylock, but Antonio had progressed beyond sadness and had lost his will to live. Antonio's immediate acceptance of Shylock's bizarre bond signals the secret 'death wish' that Antonio holds very close to his heart. Antonio's sudden wish to die, brought about through great sadness and loneliness is affecting Bassanio greatly, who takes responsibility for what has happened. - "Antonio, I am married to a wife Which is dear to me as life itself; But life itself, my wife, and all the world, Are not with me esteem'd above thy life: I would lose all, ay, sacrifice them all, Here to this devil, to deliver you"8 A moment of comedy is brought out after this speech through Portia (Bassanio's wife), posing as a Doctor of Laws. - "Your wife would give you little thanks of that, If she were by to hear you make the offer."9 During the courtroom scene Portia and Nerissa undertake their daring plan to save Antonio. As Shylock is preparing to cut Antonio's heart from his body, a death which by this time Antonio freely excepts Portia reminds Shylock of the intricacies of the bond he made with Antonio. Shylock must

Aa Meeting Reaction Paper Essays

Aa Meeting Reaction Paper Essays Aa Meeting Reaction Paper Paper Aa Meeting Reaction Paper Paper SAB 210 April 12, 2010 Alcoholics Anonymous Meeting Reaction Paper I attended an A. A. meeting on April 5, 2010. Before the meeting I seemed very anxious. This was not my first meeting I have been to meetings before but they all seem to make me nervous. When I arrived the nervousness had eased off because everyone had made me feel welcomed. I was made to feel like a part of their family from the beginning to the end of the meeting. I seemed to have realized I missed going to these meetings and I miss the fellowship but it has not interfered with me staying sober. The meeting began with some readings. I read on the AA Promises which I thought was a waste of time. In my opinion I felt like they should have left the readings for you to read to yourself because the meetings are on a time frame and people seem to have a lot of other important issues to talk about and be concerned with other than reading the same readings every time. The topic of the meeting was on feelings and emotions which I definitely could relate to. As people discussed their emotions and feelings I started feeling sad for some of them. I did not realize how much pain these people are in. I could feel their pain as they talked about what was weighing so heavily on their minds. I sat there and thought what I could do to help them. I started to feel a little sorry for some of them because I feel they depend too much on others to keep them from drinking. Don`t get me wrong the support network they have is amazing but only you can do it for yourself. I wanted so bad at times to tell some of these people only you can keep yourself clean. I think some of these people acted like only these meetings could keep them clean. I do not believe that to be the truth. I felt sorry for one girl because her friend had just committed suicide and she was having a hard time not taking a drink over it but the ones with more recovery time seem to come to her rescue. However, I thought what these people would do without each other and how devastating their lives could be if they did not have one another. I wanted to respond to this girl and help her but I kept quiet and talked with her after the meeting. I felt proud of myself for trying to help her and who knows maybe something I said may have helped her. I will never know but at least I was able to walk away with a smile on my face. I also sat there wondering how these people sit here talking about alcohol and not want a drink. In my opinion the more you talk about it, the more you would think about it. More time should have been spent on the recovery process and less time on re-living the good old days. I did not like the arrogance that some of the old-timers displayed, as if they were better than the others because they had been sober longer. I sat thinking every one has the same problem in common and just because you have more recovery time does not give you a right to act like you are better than the next person. That part of the meeting made me lose respect for those acting that way. I wanted so bad to say something to that person but I remained silent. It was painful at times listening to the pain these people were feeling in their hearts. I only wished I had a magic wand and could have made each one of these people better. In addition to feeling their pain, I felt joy and was happy for them because they were at least trying to work a program to fight their disease which is extremely hard. I know this from experience. Struggling with alcoholism myself this meeting made me realize how far I have come in life and how much stronger I am today. I use to be one of these people in the rooms and I know what they face on a daily basis. These meetings made me want to reach out to everyone there and tell them it will get easier in time. My heart went out to all the people at this meeting. I could hear the determination they had in their voices. I admired these people for the battle they were fighting. I felt like each one of these people was strong and at least willing to not let this disease destroy them and their lives. However, I was angry as I sat there and listened to what this disease has done to people and how it had ruined their lives. I did sit there in my chair and think how blessed these people were to have each other. In conclusion, I feel A. A. has saved many lives. It offers strength, hope, and support to those struggling with alcoholism. I felt one hour just was not long enough. I wanted to stay longer and help those in need. The meeting seemed to put me back in touch with reality and had touched my heart. I felt so many different emotions and feelings at this meeting. At one point I became teary-eyed as a young girl spoke of what she had been through. It did make me feel uncomfortable holding a stranger`s hand when we formed the circle but I think by saying the Serenity Prayer it gave each one of them hope, wisdom, and the courage to start a brand new day without the disease eating away at their lives and to replenish their day with a new perspective on life. I feel this project was an opportunity for me to explore how much I have grown since I was last in the rooms. I was dreading this project from the beginning even though I was once a part of the A. A. family but I felt I wanted to give back what A. A. had given to me which was a chance to show another alcoholic that they can win the battle of alcoholism. This was the first meeting I attended for this semester`s project and I am looking forward to the second meeting in hopes of helping other individuals.

3 Parts of a Nucleotide and How They Are Connected

3 Parts of a Nucleotide and How They Are Connected Nucleotides are the building blocks of the DNA and RNA used as genetic material. Nucleotides also are used for cell signaling and to transport energy throughout cells. You may be asked to name the three parts of a nucleotide and explain how they are connected or bonded to each other. Heres the answer for both DNA and RNA. Nucleotides in DNA and RNA Both deoxyribonucleic acid (DNA) and ribonucleic acid (RNA) are made up of nucleotides which consist of three parts: Nitrogenous BasePurines and pyrimidines are the two categories of nitrogenous bases. Adenine and guanine are purines. Cytosine, thymine, and uracil are pyrimidines. In DNA, the bases are adenine (A), thymine (T), guanine (G), and cytosine (C). In RNA, the bases are adenine, thymine, uracil, and cytosine,Pentose SugarIn DNA, the sugar is 2-deoxyribose. In RNA, the sugar is ribose. Both ribose and deoxyribose are 5-csrbon sugars. The carbons are numbered sequentially, to help keep track of where groups are attached. The only difference between them is that 2-deoxyribose has one less oxygen atom attached to the second carbon.Phosphate GroupA single phosphate group is PO43-. The phosphorus atom is the central atom. One atom of oxygen is connected to the 5-carbon in the sugar and to the phosphorus atom. When phosphate groups link together to form chains, as in ATP (adenosine triphosphate), the link looks like O-P-O-P-O-P-O, with two additional oxygen atom attached to each phosphorus, one on either side of the atom. ​Although DNA and RNA share some similarities, they are built from slightly different sugars, plus there is a base substitution between them. DNA uses thymine (T), while RNA uses uracil (U). Both thymine and uracil bind to adenine (A). How Are the Parts of a Nucleotide Connected or Attached? The base is attached to the primary or first carbon. The number 5 carbon of the sugar is bonded to the phosphate group. A free nucleotide may have one, two, or three phosphate groups attached as a chain to the 5-carbon of the sugar. When nucleotides connect to form DNA or RNA, the phosphate of one nucleotide attaches via a phosphodiester bond to the 3-carbon of the sugar of the next nucleotide, forming the sugar-phosphate backbone of the nucleic acid.

Press release Coursework Example | Topics and Well Written Essays - 250 words

Press release - Coursework Example al. 2014). An important notion is that early symptoms of ebola virus disease can be easily confused with other febrile diseases, so evaluation and assessment of the patients should be meticulous and systematical. Isolation should be attempted instantly in case of successful ebola confirmation, the patients should be put on PPE, hospital infection department should be notified about the case at once. Minimization of transmission risk should be achieved via strict controls over the specification of the healthcare workers, who are responsible for care and safe utilization of PPE (Prevention 2015). The appropriate set of PPE equipment is based on the clinical status of the patient, as well as further environmental control, such as designated areas for one’s resuscitation. A minimum combination of wear includes impermeable gown, face shield, surgical face mask and two pairs of gloves (Benowitz, I., Ackelsberg, et.al 2014). As much as the existing protocols, presented one is supported with the practical output of the up-to-date experience of American hospitals, helping patients with ebola. Following all the CDC guidelines from memo and relevant materials, healthcare professionals would be certain about the management of patients, presenting with virus of ebola. Benowitz, I., Ackelsberg, J., Balter, S. E., Baumgartner, J. C., Dentinger, C., Fine, A. D., & ... Layton, M. C. (2014). Surveillance and Preparedness for Ebola Virus Disease -- New York City, 2014.MMWR: Morbidity & Mortality Weekly Report,  63(41), 934-936. Prevention, C. (2015). Identify, Isolate, Inform: Emergency Department Evaluation and Management for Patients Under Investigation (PUIs) for Ebola Virus Disease (EVD)| Ebola Hemorrhagic Fever | CDC. Cdc.gov. Retrieved 4 April 2015, from

Latino film Essay Example | Topics and Well Written Essays - 1500 words

Latino film - Essay Example In later scenes, to cope with the hardships and growing hostility from her husband, she ends up throwing her husband out of her home. Even after this rough and hard decision, she still had to manage her life with the growing wave of revolution around her. The movie revolves around the typical life of a Cuban woman who had to deal with all the hardships and struggle despite being the fragile part of the society without any support from her husband and family. Many people underestimate the power of women during the times of war and revolution. During the wave of feminist movement in 1960 women played their roles as efficient workers and home makers at the same time. On the other hand, comparing the movie with another Hollywood’s revolutionary film, Salt of the Earth, triggered the critics to look into a different direction for its content and subject. The latter movie holds the same revolutionary wave with women in the leading roles as it has been depicted in Portrait of Teresa. The character of Esperanza was supported by showcasing the rapidly growing women’s movement. The character of Esperanza is shown coping with the troubles of unionism, leftists and at the same time, the emerging wave of feminism. In both the movies a strong wave of feminism can be felt. However, in the Portrait of Teresa, the movie revolved around the struggles of one woman whereas in Salt of the Earth, the subject of the movie projects the struggle of Esperanza with her sisters. But their struggle for sexual equality is the central idea that has been projected in both the movies. Women have been portrayed as the strongest gender as compared to men despite social barriers and minimum exposure to the world outside. Both the characters had to bear the same strenuous household responsibilities and later with their keen participation in the movement, they had to bear the disapproval of their involvement in the movement from their husbands. The theme of both the movies revolves ar ound one thought - how to survive the struggle for your rights in a subjugated society filled with gender discrimination and bias. Both of the women are tied to fulfill their gender roles assigned to them by their societal traditions with little room to be accepted as anything other than a typical homemaker. Teresa’s resentment over inequality and growing anger over her husband’s ill treatment clearly project the time when women were gaining empowerment and awareness of the unfair living conditions and treatment. Similarly, in Salt of the Earth, Esperanza holds the same state of mind, when she was greatly undermined by her husband’s judgmental statement and strikes back in a bitter tone, â€Å"Have your strike. I’ll have my baby, but no hospital will take me, because I’ll be a striker’s wife. The store will cut off our credit, and the kids will go hungry . . . and then they’ll come and take away the radio† (Salt of the Earth, p .10). Even at this point, her husband scorns her while chastising for fear of losing the radio and being more self-concerned. Women are emotionally vulnerable but deep down inside they tend to project the stronger side of their personality, especially in times of stress. All in all, the movie Portrait of Teresa is a poignant movie which depicts the contradictions which exist in the male dominated Cuban society, no matter how much the Cuban Revolution and its ideals have attempted to bring women to the

Interbrand Brand Valuation

Interbrand Brand Valuation The Interbrand method is extremely popular for valuation of brands and has been adopted in several practical purposes such as brand valuation of various food-related and beverage brands such as Coca-Cola, Pepsi, Kelloggs, Cadbury, Wrigleys and Nestle. This method majorly discusses about the extra earnings an associated brand can generate for a company or companies over a considerable period of time. The brand value is then calculated to be the present value of these discounted additional earnings which the brand generates. The method indicates the need for choosing the target markets by segmentation of the markets through various parameters such as geographic, demographic and psychographic variables. After analysing the markets and performing a proper financial analysis in the form of estimated revenues, units of sales, associated costs and forecasts, we need to analyse what are the demand drivers of the brand. For example, in this case of evaluating the Kingfisher brand, some of the parameters of demand drivers would be related to the level of need of the brand, the elasticity of pricing the brand, the number of competitors and substitutes in a given geographical region, etc. A competitive benchmarking analysis is done to recognize the gaps associated with the branding processes and strategies adopted by Kingfisher in comparison to its competitors. Finally, the brand earnings are calculated and the brand discount rate in different specific periods for the relevant time horizon to find the brand value which is the net present value of forecasted brand earnings of Kingfisher. Determination of Kingfisher brands weighted average differential EBIT We will calculate the additional EBIT by using the formula:- Differential EBIT = (EBIT) branded (EBIT) unbranded Where EBIT i.e. Earnings before interest and taxes is the operating profit of the company. It is equal to Net Sales Total Expenditure. In order to calculate the differential EBIT, we have used a similar brewery company in India, called Mount Shivalik Breweries Industries (MSBL), which is a public listed company which has been in existence since 1972. The company is primarily into the business of manufacturing and supplying draught beer in the Union territory of Chandigarh. It caters to both the strong beer segment as well as the mild beer segment, with the flagship brands being Thunderbolt and Golden Peacock. Although, 95% of the beer supplies to the pubs and bars in Chandigarh are being catered from MSBL, it still doesnt match to the brand quality of Kingfisher which is globally recognized. Hence, we have preferred to use MSBL as an unbranded company. Hence, Kingfishers differential EBIT is:- (EBIT) Kingfisher (EBIT) MSBL We have calculated the differential EBIT for the last three fiscals and then the present value has been found out by compounding them with the discount rate used as average inflation rate. The calculations are shown below:- We have taken a conservative approach of considering the brand horizon to be around three years because efforts of brand building like heavy investment in marketing of the brand, R D efforts for inventing new technologies, etc have an effect of at least 3 years after which there is a need for change in business process restructuring. The EBITs are proportionately weighted according to the standard amortizing schedule of 1:2:3, with the most recent year getting the highest weightage of 3. The relevant calculations are shown below:- Average Inflation Rate for the past 3 years = 10.5 % Determination of brand differential earnings The formula for brand differential earnings is given below:- Brand differential earnings = Weighted differential EBIT capital charge Tax The capital charge is estimated by multiplying the weighted average cost of capital (WACC) with the amount of capital employed by the Kingfisher brand (part of United Breweries Limited group). The average WACC is estimated by using a period of past five years and forecasting the data for next five years. The WACC calculation for the United Breweries Limited (UBL) company is shown below:- The Beta for the United Breweries industry has been taken from capital for the years 2005 to 2010. The forecasted years data i.e the beta for years 2011 to 2015 has been estimated by using the 3-year moving average method, wherein the beta for year 2011 is the average of the betas for the preceding three years 2008-2010. Similarly, the D/E ratio for future years has been calculated by using the 3-year moving average method. The cost of equity for each year has been calculated by using the CAPM formula given below:- Ke = Rf + Beta*Market Risk Premium The average WACC is calculated by using the 3-yr moving average method of the forecasted years 2013-2015. The calculations are shown below:- The brand differential earnings calculations are shown below:- Determination of Brand Strength and Brand Multiplier The assessment of brand strength takes into account the following factors:- Leadership ability to influence the market Stability ability to maintain a consumer franchise Market vulnerability of market demand to changes in tastes or technology International Scope cross national/cultural potential Trend long term appeal to consumers Support strength of communications Protection security of the brand owners legal or property rights The greater is the brand strength of a company, the higher is its associated brand multiple. Typically, brand multiple ranges from 6 to 20. We have tried to quantify the factors of brand strength by relating each factor with the quantifiable variables related to the operational performance of the UBL company in general and the Kingfisher brand specifically. They are shown below:- Leadership factor of the brand can be estimated by looking at the market share, net profit margin (NPM) it generates, market capitalization (Mkt. Cap.), and investor returns (ROE), estimated revenue growth (Rev. CAGR) and estimated profit growth (NP. CAGR) over the years. Stability factor can be measured by the volatility of the net profit margin (NP Var%) of the Kingfisher brand over the years We have compared the Kingfisher brand to its top ten competitors in the breweries industry and hence we did not incorporate any distinguishing factor of the brand in terms of distinct market conditions. International scope of the brand can be measured by the level of exports it generates The Trend factor of Kingfisher brand or any brand in general can be estimated by correlating with the change in return on assets. Typically, return on assets would be higher for high-quality assets. Brands tend to perform better with quality assets available for production, sales and marketing and consistent research and development. The level of Support for a brand would be reflected by additional investments to maintain the goodwill of the brand. The brands Protection could be quantified by analysing its threats against acquisition, bankruptcy and other financial distress costs related to management. The most efficient measure we could use to quantify the protection is interest coverage ratio (ICR). We have assumed that all the above seven parameters have an equal weight to the brand strength of Kingfisher, except the market factor which we have taken as zero. Brand Strength = Leadership + Stability + Market + Internationality + Trend + Support + Protection The operational performance of the top seven companies (current data available for seven companies only) of the breweries industry in India has been compared to that of Kingfisher in order to estimate the brand strength of Kingfisher. The relevant data has been extracted from Capitaline. The columns highlighted in yellow contain negative values and needs to be normalized as shown by the data below. The remaining columns have already been normalized. The seven companies have been ranked from top to bottom on the basis of market share they hold which is equal to company net sales as a percentage of industry net sales. Similarly market capitalization has been normalized as a percentage of total industry market capitalization. Export revenues and S A (Selling and Administration) expenses are a percentage of the total net revenues and total expenses of the company respectively. The Revenue CAGR and NP. CAGR are calculated by averaging the growth rates of revenues and net profit respective ly for the past three years i.e. 2008-2010. The columns in yellow are normalized by the process of assigning highest weights to the maximum value and assigning lowest weights to the minimum value. For example, in order to normalize the net profit margin (NPM), we have assigned a weight of 6 to Globus Spirits followed by a 5 to Mount Shivalik and finally going on assigning weights of 4, 3, 2 and 1 in the descending order to the remaining companies with a weight of 0 being assigned to SKOL Breweries, which has the minimum NPM of -10.39. All the other negative values are also given weights ranging from 0 to 1 depending on their proportion i.e. a higher negative value of -3.93 would be given a lower weight of say 0.1 compared to a lower negative value of -2.54 which would be given a weight of say 0.5. The method of assigning weights to negative values has been purely done on a subjective basis and there is scope of further improvements. The other columns have also been normalized in the same fashion. The normalized table is shown in the next page:- We can now calculate the consolidated brand strength based on the measured values of the quantifiable variables which relates to the seven factors responsible for brand strength. The consolidated values of each of the seven factors are shown in the next page below. The brand strength factors such as leadership and trend which are measured by more than one quantifying variables are consolidated and then the average of the consolidated value is taken to reflect the corresponding factor. This is shown in the next page. The next step which we need to incorporate is to find out the relationship between brand strength and brand multiplier. The Interbrand S-curve is shown below. The S-curve function is approximated using a sigmoid function wherein we have the relation, brand multiplier = f (brand strength). From the paper Valuation of Brands and Intellectual Capital written by Pablo Fernandez, we have estimated the brand multiple of Kingfisher brand by interpolating its corresponding brand strength using the source as the four values of brand strength and corresponding brand multiples mentioned in the paper. From the S-curve above, we can roughly estimate that the brand multiple for a brand strength of 1 would be equal to 0.7. A brand strength of 38 has a brand multiple of 6.3 as shown in the table beside. Hence, the brand multiple of Kingfisher brand for a brand strength of 16.63 % would be equivalent to:- Brand multiple = 0.7 + {(6.3 0.7)/ (38-1)}*16.63 = 3.217 Hence brand value of Kingfisher brand is estimated to be equal to:- Brand Value of Kingfisher = brand multiple*Kingfisher brand differential earnings = 3.217*72.87 = 234.42 crores Royalty Relief Brand Valuation Method This method is one of the most efficient methods currently used for brand valuation as per industry practises. In this approach, a royalty rate is estimated by the brand owner/licensor, which needs to be paid by the third party/licensee for using the brand defined under the guidelines of Intellectual Property Rights (IPR) usage. The brand value would then be determined by the present value of the royalty stream after taxes. The methodology used in the royalty savings method or the royalty relief method comprises of the following steps:- Estimate the branded net sales for the planning horizon (generally three to five years) Determine a reasonable royalty rate that the two unrelated parties would have set for the transfer of comparable brands in an arms length transaction Multiply the estimated royalty rate by the projected sales of the brand over its economic life. The result represents annual royalty savings Apply a fiscal charge in each period to estimate the after-tax royalty savings for each Estimate the brands perpetual growth rate, economic useful life and discount rate Discount the royalty stream after taxes at present value The royalty rate used for estimating the future royalty streams in the planning horizon, depends on several factors. They are:- The brand strength The duration and termination provisions of the agreement The licenses exclusivity The parties negotiating power The products life cycle The local market conditions, particularly the margins earned in the local market The level of operating margin or licensees sales. Generally, the 25% rule and the 5% rule are associated with this factor. The 25% rule states that the royalty rate is estimated to be 25% of the operating profit of the licensees sales whereas the 5% rule states that the royalty rate is estimated to be 5% of sales. We have tried to estimate the royalty rate by comparing with the brand strength we obtained from the Interbrand brand valuation method. The relationship table between brand strength / brand scores between 0-100 and royalty rates has been taken from a paper whose source is mentioned below the table:- The formula for calculating the royalty rate for brand strength of 16.63 from the above table is shown below. It is a basic method of interpolation. Royalty rate = 1.0 + {(7.0 1.0) / (50 0)}*16.63 = 2.996 % of net sales We have assumed that the economic life of a brand is approximately around three years after which the branding of the product (in this case Kingfisher) needs to be changed in the form of better RD efforts, operational excellence, advanced innovative campaigns, etc. The calculations of brand value using the royalty rate method is shown below:- Thus, using the royalty relief method we see that the brand value of Kingfisher is 224.52 crores which is almost equal to the brand value we have obtained from the Interbrand brand valuation method. Here we have assumed that the economic life of the Kingfisher brand is 3 years. Its a subjective assumption; however the assumption is based on the industry practises of brand valuation methodologies used.

Suicide in the Trenches Analysis

Suicide in the Trenches – an analysis What is the meaning of war? What is war like? How do soldiers feel in a war? Glorious? Depressed? This poem accurately shows the harsh but sadly true reality of war – death, suicide and depression. Indeed, as quoted by Sir Williams Henry – â€Å"Nobody in his right mind would enjoy war†. The point of view is third person. This is effective in showing one case of suicide, in third person observation, representing the depression and desire to quickly die in everyone else. Life is really worse than death – and this is shown through the eye-catching title â€Å"Suicide in the Trenches†.The word â€Å"trenches† further emphasized that not only is this depression possessed by one young soldier boy, but also by many others in war. The setting is in depressing, smelly, and stuffy trenches as the title has blatantly stated. The story is about a young soldier boy’s transformation from a happy and inno cent person into a depressed soldier who desires to kill himself, because life is really worse than death. The poet deliberately uses the small boy as an example to gain the reader’s sympathy. The structure of the poem is three stanzas with four lines in each. The rhyme scheme is A-A-B-B in each stanza.This seems to be a rigid structure, but it really does bring out how one’s initial carefree innocence and freedom is being lost once he enters the cruel and depressing battlefield, or in this case, trenches. The tone in the poem is obviously a bitter and sarcastic one as we can see from the last stanza – â€Å"You smug-faced crowds with kindling eye†¦ †. Sassoon strongly feels the general public is unable to empathize with soldiers because there is no way to understand what war is like. Through this bitter and sad poem, the poet tries to bring out the theme of the poem – nobody can understand what war is like without personal experience.The lang uage the poet uses is clever in conveying the theme – a balance of symbolism, diction and alliteration is put to effective use in this poem. Something we cannot miss is the alliteration in the first stanza â€Å"slept soundly†. The repetition of the letter ‘s’ produces a harsh hissing sound, and this contributes to the bitter tone throughout the poem. Also, it puts emphasis on the phrase â€Å"slept soundly†. As we all know, people who can sleep soundly are those who have no worries and nagging troubles before going to bed. This highlights how the boy was so innocent, without any worries at all, at the start of his xperience in war. This is also brought out in â€Å"whistling†, an action done only when one is happy and carefree. The trenches symbolize the rotting function of war in the case of the poem. Throughout the year till winter, the trenches had apparently transformed a carefree, innocent and happy boy into a depressed, boy who â€Å" put a bullet through his brain†. The alliteration of the letter ‘b’ here also further creates a harsh, brute and bitter sound that adds on to the bitter mood, especially at the climax of the story told – the suicide.The clever rhyme of â€Å"brain† with â€Å"again† at line 8 tries to strike a connection that although a young innocent boy was dragged into war and fought violently for his country and himself, in the end, when he is being pushed to his limit, still â€Å"nobody spoke of him again†. This shows how cruel and selfish war is. It forces you to help – at such a young age – but yet does not remember or appreciate what you have done and sacrificed. In this case, the boy sacrificed his childhood fun, laughter, innocence and carefree life in return for nothing at all – not even a memory of him.How is war cruel? This is the perfect example. The diction used in the poem is especially strong. In the last stanza, t he word â€Å"kindling† is being used to describe the â€Å"eye(s)† of the â€Å"smug-faced crowd†. One must notice that this line is only devoted to facial description, and the â€Å"kindling† seems to be also a superficial countenance feature only. However, Siegfried tries to show with a sarcastic tone that they think that war is a glorious thing, they feel proud of these children, and seem to understand and appreciate what they are doing.But in reality, they can never imagine what these children are going through, and in reality, they don’t care or feel appreciative of what the children did. Therefore, the word kindling reveals the hypocrisy behind people who support war. In my personal opinion, the last stanza is the strongest and most impactful stanza. While the previous two stanza show the transformation of a single boy when he enters war, the last stanza directly attacks people who support war itself, at the thought of its glory and honor, b ut not give a thought about the â€Å"pawns† dying and suffering in war. Sneak home and pray you’ll never know† shows that while the hypocrites support war, under the glorious facade, they are not willing or are too afraid to think of the consequences, sacrifice and price of this meaningless war – a big price that separates thousands of families and destroy tens of thousands of children. The poet is just trying to use an extreme and most serious example to illustrate his point. Indeed, war is just so cruel – it takes away, but does not return – not even a single memory for dead people.It totally transform people from their happy and carefree state, into murderers constantly depressed and worried for their lives, yet guilty they killed their own kind. In war where humans are just pawns for a game of chess, nobody will understand how a soldier feels – constantly killing his own kind to defend himself, lacking in sleep, separated, maybe f orever, from their families and friends – unless they undergo war itself. I would like to end off with this quote from the U. S. Military force – â€Å"Nobody would understand a soldier, except for the soldier himself†.Contrastingly the Second Stanza curtails the mood of happiness and innocence, abruptly introducing the horrors of war, using descriptive language such as describing the trenches to be, â€Å"Winter trenches. † It is Sassoon's Juxtaposition in the swing of mood and ultimately the contrast between the characters love of life to his sudden hatred of life, resulting in suicide†¦ â€Å"He put a bullet through his brain† that shows the audience both the thematic idea and Sassoon's criticism of War's destruction of Innocence.

High School Literature and the Trump Presidency

Compare and Contrast the Ways in Which Two Poets Create...

Compare and Contrast the ways in which two Poets create Sympathy for their Characters – ‘On a Portrait of a Deaf Man’ and ‘The River God’. The poems ‘On a Portrait of a Deaf Man’, written by John Betjeman and ‘The River God’, written by Stevie Smith appear as two very different poems; one in monologue form and the other in a regular form; but they are in fact two very similar poems. ‘On a Portrait of a Deaf Man’ presents a character mourning the death of a deaf man who was very close to him/her, and ‘The River God’ presents a lonely God who is abused by people and resorts to murdering women to keep himself company. Both characters are lonely and the portrayal of this loneliness causes you – the reader - to feel sympathetic towards†¦show more content†¦However, it shows the misunderstanding of the ‘River God’ as she is drowned, ‘Oh who would guess what a beautiful white face lies there’, ‘white face’ implying she is dead, leading you to feel sympathetic again towards him as he is totally ignorant of everything going on around him. ‘On a Portrait of a Deaf Man’, the writer uses the deaf man to display what exactly he/she has lost through his death, ‘He knew the names of ev’ry bird’. This shows how caring he was and this would presumably translate to how he acts to people – kind and caring – and lead to sympathy as you would never want to lose a person so good to die. The poem also describes what further potential to do good he had if he knew what was coming, ‘He would have liked to say go od-bye/Shake hands with many friends.’ This causes a sympathetic response from the reader because again even though he was dying he would have wanted to show respect to his friends rather than just leaving. It also creates sympathy because the person who has lost this ‘kind’ man would be very upset about his/her death. We see this when he/she blames God for his death as he didn’t save him/her, ‘’Save his soul and pray.’/ You ask me to believe You and/ I only see decay.’ – this shows a stage of mourning in which you blame others for the death you have experienced. In conclusion, the poets create sympathy forShow MoreRelatedRastafarian79520 Words   |  319 PagesIncludes bibliographical references and index. ISBN 0-19-513376-5 1. Rastafari movement. 2. Jamaica—Religious life and customs. I. Title. BL2532.R37 E36 2002 299†².676—dc21 2002074897 v To Donnaree, my wife, and Donnisa, my daughter, the two persons around whom my life revolves; and to the ancestors whose struggles have enabled us to survive and thrive This page intentionally left blank Foreword One of the most useful things about Ennis Edmondss Rastafari: From Outcasts to Culture

Database Analysis Database Management System Essay

Database Security Databases are used to store different types of information, from data on an e-mail account to important data of government agencies. The security of the database inherits the same difficulties of security facing the information, which is to ensure the integrity, availability and confidentiality. Database management system must provide mechanisms that will assist in this task. SQL databases implement mechanisms that restrict or enable access to data according to profiles or roles provided by the administrator. (Mittal, 2009). The â€Å"GRANT† command grants specific privileges to an object (table, view, sequence, database, function, procedural, schema, or table space language) for one or more users or groups of users. The concern with the creation and maintenance of secure environments is one of the main concerns of the network administrator, operating systems and databases. Research shows that most of the attacks, theft of information and access non - authori zed are carried out by people belonging to the organization. For this reason, these professionals strive to both create and use tools in order to eliminate unauthorized access or reduce the opportunities of success of attempts to attack either internal or external. Information systems access controls must certify that all the shortcuts to the system happen exclusively according to modalities and pre-scheduled rules observed by protection directives/policies (Ben Natan, 205). Generally, securityShow MoreRelatedDatabase Analysis : Database Management System1137 Words   |  5 Pages Summary: Database Management System in easy terms we can say that set of data organized in a relative way. It allows data for various entries, storage and retrieval of large quantity of information and provides ways to manage how the information is stored. There is big number of database providers and each different database has its own strength so while choosing a particular database we need to understand what the business requirement is and match them with what DBMS can provide us to make ourRead MoreDatabase Analysis : Database Management System Essay1337 Words   |  6 PagesDatabases are fundamentally containers for data. When data for any organization needs to be stored, databases can be used. For example, let’s say a public library stores books, we could say that the library is a database of books. But specifically, databases are computer structures that save, organize, safeguard and produce and/or deliver data. A database platform is essentially a database management system (D BMS) which is a computer software application that interacts with the user, other applicationsRead MoreDatabase Analysis : Database Management System1114 Words   |  5 Pageson database environment and development process. Database is an organized collection of logically related data. It consists of tables, queries, views and other objects. Database management system is a software system used for creating and managing databases. It is a collection of programs used to store, modify and extract information from database. It helps users and programmers for creating updating and managing the data in a systematic way. There are many types of database management system rangingRead MoreDatabase Analysis : Database Management System Essay2010 Words   |  9 PagesChoosing A Database Everyday the world progressively moves towards a digital future, and the use of physical data storage, such as files in filing cabinets, are becoming obsolete. Most companies store their information into databases to easily manage and share their data within the organization. A database management system (DBMS) is needed to to create, use and maintain databases for the efficient storage and retrieval of data. Why Choose a Database? Before one can begin to choose a database, it isRead MoreAnalysis of Database Management and Information Retrieval Systems1102 Words   |  5 Pages1. DIFFERENCES BETWEEN DATABASE MANAGEMENT SYSTEM AND INFORMATION RETRIEVAL SYSTEM DATABASE MANAGEMENT SYSTEM (DBMS) INFORMATION RETRIEVAL SYSTEM (IRS) DBMS offer advance Data Modelling Facility (DMF) including Data Definition Language and Data Manipulation Language for modelling and manipulating data. IRS do not offer an advance DMF. Usually data modelling in IRS is restricted to classification of objects. Data Definition Language of DBMS is the capability to define the data integrity constraintsRead MoreAnalysis of Database Management and Information Retrieval Systems992 Words   |  4 Pages1. Functions of a Database Management System Database Management System (DBMS) Information Retrieval System (IRS) †¢ Storage, Access And Provide DBMS provide services such as storage, access and update data in the database. †¢ Acquisition of the necessary and appropriate documents. †¢ Provide Free Catalog DBMS provides a catalog that contains information about the data and catalogs that can be accessed by users. †¢ Preparation and representation of the content of those in documents. †¢ Supports TransactionsRead MoreAnalysis of Database Management and Information Retrieval Systems1117 Words   |  5 PagesDIFFERENTIATE BETWEEN DATABASE MANAGEMENT SYSTEM AND INFORMATION RETRIEVAL SYSTEM BY FOCUSING ON THEIR FUNCTIONALITIES 2. HIGHLIGHT THE DIFFERENCES BETWEEN DATA AND INFORMATION 3. MAKE APPROPRIATE USE OF DIAGRAMS TO ILLUSTRATE THE UNDERLYING CONCEPTS/COMPONENTS OF DATABASE MANAGEMENT SYSTEM AND INFORMATION RETRIEVAL 4. DIFFERENTIATE BETWEEN STRUCTURED AND NON STRUCTURED DATA. GIVE EXAMPLES FOR EACH. 5. REFERENCES 6. APPENDICES â€Æ' 1. DIFFERENTIATE BETWEEN DATABASE MANAGEMENT SYSTEM AND INFORMATION RETRIEVALRead MoreAnalysis of Database Management and Information Retrieval Systems1527 Words   |  6 PagesDifferentiate between database management system and information retrieval system by focusing on their functionalities. Answer: What is database management system? Database Management System is a database program. The DBMS manage incoming data, organize it, and provided ways for the data to be modified or extract by users or other programs. This cause, most database software comes with an Open Database Connectivity (ODBC) driver that allows the database to integrate with other databases. For example, commonRead MoreDatabase Analysis : Database Management System933 Words   |  4 PagesA database could be as simple as an alphabetical arrangement of names in an address book or as complex as a database that provides information in a combination of formats. For example a library can be considered a database because a library stores books therefore it is a database of books. But computer databases collect information and organize such to enable efficient retrieval in formats such as electronically, graphically, audibly, statistically or physically; printed on paper. Computers processRead MoreThe Evolution Of The Data Stored Essay1556 Words   |  7 Pagesas technology has seen numerous advancements throughout the past century. In the 1900s databases began as â€Å"computer hard disks† and in 1965, after many other discoveries including voice recognition, â€Å"the US Government plans the world’s first data center to store 742 million tax returns and 175 million sets of fingerprints on magnetic tape.† The evolution of data and how it evolved into forming large databases continues in 1991 when the internet began to pop up and â€Å"digital storage became more cost

Conclusion and Recommendations Free Essays

A Study of Criminal Justice Major Undergraduate College Students And Their Perceptions of the Criminal Justice System in Comparison with other Individuals who have Lesser Knowledge of the System Chapter 1: Introduction Criminal Justice is among the most misunderstood factors of the society. There appears to be different sides of perception regarding this matter from different sectors of the human community. The divisions primarily are based from two major views. We will write a custom essay sample on Conclusion and Recommendations or any similar topic only for you Order Now The first division is where the knowledgeable individuals belong. They are those who are more aware of the situation and the theories that underlie it. While on the other side of the division are those who primarily base their understanding upon what is actually obvious. They intend to comprehend with what Criminal Justice through the basis of the actual situations that happen in the society. This is where misconception of the whole idea of what crime, what justice and what Criminal Justice is as a whole. In this paper, the difference of the two major perceptions addressed earlier with regards the reality of Criminal Justice shall be discussed. More likely, this study shall be directly focused upon the importance as well as impact that education has on individuals who have not gained deeper understanding of what Criminal Justice is. The idea is to compare their perceptions with others who are simply basing their beliefs regarding the said issue on obvious occurrences. A Study of Criminal Justice  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Page 2 1.1  Ã‚  Ã‚  Ã‚   Background of the Study The American society, although they are noted to be among the nations having the most number of laws and regulations with regards crime becomes the primary victim of crime itself during the past centuries. Why does this happen? Why the American society and how come they are becoming the target? It could not be denied that there are numerous members of the American population that belongs to the minorities. This population particularly includes the immigrants from other countries and other ethnic groups present within the American territories. For this reason, cultural diversity is indeed obvious within the said society. Cultural diversity then particularly causes the differences of the people living in one community making personal conflicts not that impossible to occur. As a result, more and more crimes are being committed by those who are non-Americans as they are overwhelmed with the life that faces them in a foreign land which is a lot different from the way they live their lives within their own countries. One fruit of the said conflicts is that people are forced at times to commit mistakes against the law, worse, they commit crimes against their fellowmen bringing grief and alarm to the whole community. How then do people view these dreadful situations in the society? Sadly, not everyone understands the whole picture of the story in one glance alone. This means that there is a need for deeper understanding A Study of Criminal Justice  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Page 3 to really be able to comprehend with what is happening. The application of justice in the society also becomes a lot more questionable as the years pass. This is the reason why many individuals have a different perception as to the uprightness and the effectiveness of the Criminal Justice System in the society. 1.2  Ã‚  Ã‚  Ã‚   Statement of the Problem To be able to have a deeper understanding of the study being made, the problem statement that follows shall be addressed carefully within the paper: â€Å"Criminal Justice is a factor of the social regulation where several groups of people are involved. Understanding the said matter in a more objective way is not that easy. At times, only those who are able to gain knowledge regarding the said issue could actually comprehend to the said system that governs the human conflicts in the society today. This is the reason why the clarification of the said idea should be given closer attention by researchers of the said field.† 1.3  Ã‚  Ã‚  Ã‚   Research Questions To be able to have a guide or a determining outline for the completion of this study, the following questions shall be answered during the process of this research:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Does education have an influence on beliefs and understanding regarding Criminal Justice?    How to cite Conclusion and Recommendations, Papers

Developing Business free essay sample

Studi Kasus Kelompok Topik Code Studi Kasus Referenesi 1-1 E-commerce C9 The Allure of MySpace MIS 11E, Laudon (Chapter 10) 1-2 E-commerce C10 Amazon vs. Walmart MIS 12E, Laudon (Chapter 2) 1-3 E-Business ERP C6 Symantecs ERP Turmoil MIS, Laudon 1-4 E-Business CRM C7 CRM Help Chase Card Service Manage Customer Calls MIS, Laudon 1-5 E-Business SCM C8 PG Tries To Optimize Inventory MIS, Laudon 2-1 Decision Support System C1 Does CompStat Reduce Crime? MIS, OBrien (Chapter 10 Supporting Decision Making) 2-2 GROUP DECISION-SUPPORT SYSTEMS C15 PILOTING VALERO WITH REAL-TIME MANAGEMENT MIS, Laudon (Chapter 12 Enhancing Decision Making) 2-3 Knowledge Management Systems C2 San Francisco Public Utilities Commission Preserves Expertise with Better Knowledge Management MIS, OBrien (Chapter 10 Supporting Decision Making) 2-4 Enterprise Information Portal C16 Valero Energy, Elkay Manufacturing, JJ, and Overstock. com : The Move Toward Fact-Based Decision Making MIS, OBrien (Chapter 10 Supporting Decision Making) 2-5 Artificial Intelligence Technologies in Business C11 Kimberly-Clark Corp. We will write a custom essay sample on Developing Business or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Shoping for Virtual Product in Virtual Stores MIS, OBrien (Chapter 10 Supporting Decision Making) 3-1 Managing Projects C12 JetBlue and WestJet A Tale of two IS Project MIS 11E, Laudon (Chapter 14 Managing Projects) 3-2 Managing Global Systems C13 Nestle Tries for All for one Global Strategy MIS 11E, Laudon (Chapter 15 Managing Global Systems) 3-3 Developing Business/IT Strategies C14 Centene, Flowserve, and Shaw Industries: Relationships, Collaboration, and Project Success MIS, OBrien (Chapter 11 Developing Business/IT Strategies) 3-4 Developing Business/IT Solutions C5 JetBlue Airways, WestJet Airlines, and Others: The Difficult Path to Software Upgrades MIS, OBrien (Chapter 12 Developing Business/IT Solutions) 3-5 Developing Business/IT Solutions C4 PayPal: Going Global All Languages at a Time MIS, OBrien (Chapter 12 Developing Business/IT Solutions) 3-6 Enterprise and Global Management of Information Technology C3 Reinventing IT at BP MIS, OBrien (Chapter 14 Enterprise and Global Management of Information Technology)

Review of Winterbourne View by Teresa Curtis Essay Example

Review of Winterbourne View by Teresa Curtis Essay A review of the Winterbourne View Panorama I watched this documentary this morning with my class on the goings on at Winterbourne View Residential Hospital for adults with Learning Disabilities. I watched as a member of staff made complaints and went to the top to report what was going on in the home and was not taking seriously and ignored and nothing done about his complaints not even an investigation and ended up having to go to the BBC Panorama team. I am ashamed at the fact that the staff member, a senior male nurse called Terry Bryan had to go to people not in the health care industry to alk about what was happening and becoming a whistle-blower in order to help the patients as much as he could. I heard as the narrator stated that there was several different staff reporting abuse and still no investigation done to check for abuse. I heard the horror in the whistle blower Terry Bryans words as he told us what he experienced. I was disgusted as I watched carers poke a females eyes and hit her bare back after she had been restrained causing her to scream in pain. We will write a custom essay sample on Review of Winterbourne View by Teresa Curtis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Review of Winterbourne View by Teresa Curtis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Review of Winterbourne View by Teresa Curtis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I saw the carers automatically restrain the patients, even when they had done nothing wrong nd there was no need for restraint to be used. The fact they restrained them when not needed was bad, but the fact that they also used incorrect and dangerous ways of restraint shows me that they had either not been trained properly or disregarded any training they had and could end up killing the patient. In one episode of restraint that was included clearly showed a carer, leaning on the patients chest, with her other arm pushing on the neck above the carotid artery, which could cause serious damage or death. I watched clips of different carers abusing the patients, such as ne carer kicked the back of a patients leg whilst pulling their Jumper until the fell to the floor. Another carer stood on a patients hand, a third carer restrain someone using a chair and even worse another carer repeatedly punching a patients head, admittedly not hard, but continued to do so until they sais ding ding even though the patient was scared and wanting it to stop. I watched carers dump cold water on a patient and leave them outside during winter so that she was shaking, drag patients out of bed to the floor, and hit a patient repeatedly, I heard the narrator tells us that he undercover Journalist named Joe Casey was hired after a week of training with no experience caring but had extra training organised by the panorama team. On his first day I was horrified at the amount of abuse he recorded. They showed a carer verbally abusing a patient he shoved to the floor and was restraining by saying suffocate on your own fat abusing the patient both physically and mentally. I watched and listened as one member of staff had a conversation with Joe and gave him a piece of advice concerning a patient who had been restrained with the arm bove her carotid artery and then a quilt used to cover her mouth. She told him the minute she gets anywhere close to you, you Just have to do what you got to do. If youre on your own, like. If you have to smash her and you smash her, but you know, you dont let tnat Ine minute sne sta rts snoutlng, I dont let ner on ner Teet. I get ner straight down. And when he replied with Oh right, so get her straight in the floor? she replied with The minute she starts shouting. You wont calm her down. Itll get worse and somebodyll get hurt. Either a patient or yourselves. And then thats a big, big statement you have to write why somebodys got hurt. And the first thing managementll ask you, why wasnt she on the floor. Yeah I Just whack them all down. I listened as Joe said when describing what he thought that It was pretty much run by a group of bullies for the own entertainment. They showed their footage to Clinical Psychologist Andrew McDonald, an expert in the handling of patients with Challenging Behaviours. It was clear to see that he was appalled at what he was seeing and he called it Stonehenge. He told us the techniques they were using for estraint were not taught techniques and that in his opinion they were making it up as they go along. The whistle-blower, Terry Bryan had gone to the hospitals management a year before with a list of the patients he felt was in the most danger but was ignored. I watched as staff made threats to the patients scaring them into complying and distanced from their family isolating them to Just each other and the carers. I watched as one patient had his bottle stolen from him that he takes everywhere and purposely kept away from him making him a source of nter tainment for the staff and later heard from Dr Andrew McDonald how doing that could trigger a panic attack. The hospitals Job was to evaluate and treat the patients to try and get them back into the community. They were meant to assess patients psychological and psychiatric state and work out the best way to respond to the patients needs and behaviour and figure out the best way of supporting them. I was appalled to learn that the NHS was signing large checks weekly for each patient and was not being told what the money was being used for and placed their trust in them without checking up on complaints made. There should have been activities and days out planned with the money as well as entertainment for the patients to use in the hospital as well as there was more than enough money to organise a few things for the patients to enjoy. I was shocked at the system wide failures that was pointed out due to the lack of checking and communication over the complaints received. I was also shocked that no links had been made by the police, NHS commissioners and other companies that received complaints about Winterbourne View. The things the patients suffered through is nothing but institutional and ystematic abuse as they were not only abused by the carers but the system that was meant to protect and help them. The most disturbed thing in my mind about this whole thing is that the staff was experienced and was not new to the Job, such as one having 6 years of experience and clearly was showed to be abusing the patients. Overall I am disgusted at the lack of humanity shown by the staff involved and the neglect by the NHS shown. I am disgraced at the amount of abuse that happened in a 5 week period that the undercover person was there for. I believe that the NHS not nly failed to do its Job but failed in the responsibilities parents, relatives and friends gave them to protect the patient but they utterly failed and caused more damage because they simply did not follow up complaints. There is no excuse for what nappenea Decause tnere were more tnan enougn complalnts not only to tne company but to the health care watchdog and police who should have looked into the complaints more deeply as well as communicate to be able to see that there was a problem at the hospital. And the fact that there were at least 40 safeguarding alerts here nothing was done to find out about them. In my opinion after this event the system needed a complete review and overhaul and other hospitals need to be looked into to find out if they are abusing the patients and causing more damage as well as spending tax payers money for things not needed wasting it away as Winterbourne View clearly showed that they were not using the money responsibly. This should never have happened and probably would not have happened if the NHS Commissions, Police, Social Services and anyone else involved had done their Jobs right. This review was done by Teresa Curti

The Best eBook Template to Generate More Subscribers (With Easy Ideas)

The Best eBook Template to Generate More Subscribers (With Easy Ideas) As  a marketer, you’re creating a lot of content, and you want that content to generate subscribers. To generate those subscribers, you need to create content upgrades  your audience is chomping at the bit to download. You also know that giving away free ebooks as a content upgrade is a great way to generate more subscribers. Why? Because ebooks provide a ton of value which can convince your customers to give up their email address. At , we’ve generated as many as 2,625 new email subscribers from an ebook following the process you’re about to learn. But are ebooks worth the effort to build? Absolutely! And with the right template and outline, creating an ebook can be easy. This post will walk you through the nine steps you need to take to create and write an ebook effectively. Plus we’ve included three templates, so all you have to do is fill the text and turn it into a PDF. There’s no need for a designer. So you can throw the excuses of not having time to write an ebook out the window, and create content that generates subscribers and subsequently helps you grow your customer base. The Best eBook Template That Will Help You Generate More Subscribers In 9 Easy StepsDownload Your Ebook Template Bundle (Word + PowerPoint) Download your ebook template bundle to create ebooks at the drop of a hat quickly. Inside you’ll find: eBook outline template:  This template will help you format your thoughts and ideas before you start writing so you can stay on track. PowerPoint eBook template:  This PowerPoint ebook template will let you quickly customize and format your ebook so all you have to do is hit publish. Word  eBook template: This word template is another way for you to format, customize, and create your ebook. With these three templates, you won’t even need a designer to help you wrap up your ebook. You can do it all yourself. Grab this free #ebook template bundle from @to build your brand's authorityWhat Is An Ebook? For marketing purposes, an ebook is a brief book on a specific topic that is available in a downloadable format such as PDF, .mobi (to read on Amazon Kindle), and .epub (to read on Barnes and Noble Nook and other e-readers). These ebooks provide a variety of benefits for marketers, including: Generating subscribers Allowing you to reuse content you’ve previously written Telling a comprehensive story Getting your content on more  channels Ebooks provide something of value for customers while capturing information for the marketers who create them. Why Are Ebooks So Important For Marketers? Ebooks allow marketers to dive into a topic and teach their audience about it. The fact of the matter is blog posts sometimes can't be long enough to cover an entire topic, and if a topic is complicated, it can be challenging to cover in one post. By creating ebooks, marketers can target their audience and build content upgrades  that provide additional value for their readers. By ensuring that value, customers are then willing to share valuable information in return (ie. their email address). 9 Steps To Creating Your Own Ebook Writing an ebook can be easy as long as you plan. Because these books are a bit lengthier than your average blog post, it can be easy to get off track. However, by using this nine-step process, you’ll be able to, as we say at , plan your work, then work your plan. Here's how to create the perfect ebook for your business in nine steps.Step One: Choose Your Topic The first step in creating your ebook is to choose a topic. These topics should be something that your audience wants to learn more about. What questions do they have that you want your ebook to be able to answer? Now, you may already know the topics that your audience is interested in. If you don’t, you can use some necessary SEO keyword research skills to find out what your audience is interested in. So let’s say for example, that your audience is interested in gardening. To find a specific topic that your audience is interested in, open a tool like Moz  or Ahrefs  and type your subject into the search bar: From there, you’ll see a related list of keywords that match the topic you first entered. In the case of our example, our marketer might want to write an ebook on gardening tools, since it appears in list: If you don’t want to use keywords to determine your ebook topics, you could also pose a question to a Facebook group (if your brand has one) and ask what your audience wants to see directly. You could also create a survey using tools like Survey Monkey  or PollDaddy  and send it directly to your audience via email. Some questions you could ask your audience are: What are topics in our [industry] that you would be interested in learning about? What problems are you currently facing? What are the biggest problems your team is facing? Once you have determined what topic you want to cover, record it in your ebook outline template: Recommended Reading: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers [AMP 057] 4 Simple Brainstorming Techniques That Will Help You Write Killer Content This Is The Best 30-Minute Content Marketing Brainstorming Process Step Two: Create Your Title Once you have your topic decided, you need to figure out what major subtopics you want to cover in your book. These subtopics should help you zero in on the angle you want your ebook to cover. By zeroing in on an angle, you can avoid rambling to fill space. So let’s go back to our gardening example. The angles our example ebook could have may revolve around: Basic gardening tools list Kid-friendly gardening tools Ten types of gardening tools Best gardening tools List out potential angles for your book in your outline template: So for this example, our angle could be how to choose kid-friendly gardening tools. Once you have your angle figured out, you can create your title. Your title should answer a question your audience has about the subject to spark your audience’s  curiosity. Here are five fill-in-the-blank ebook headline templates you can use to get started. How To Do [Subject of ebook] in [Number] of Steps The Ultimate Guide to [Subject of ebook] How To [Subject of ebook] like a pro. The Beginners Guide to [Subject of ebook]. How to [Subject of ebook] to [benefit of reading your ebook]. Write out ten possible titles in your outline and choose the one that fits the angle you want to cover the best. Recommended Reading: Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438% 43 Data-Driven Headline Ideas From 1,000 Of The Most Popular Posts ’s Headline Analyzer Step Three: Outline Your Chapters And Write Your Headers And Subheaders Once your title is decided,  you can move on to writing your ebook right? Not exactly. Before you jump into filling the pages of your ebook with the information,  outline your chapters and write your subheaders. This is an essential step in your ebook creation process because it will allow you to decide the order you want to share your information in. Plus it can help you avoid rambling. Remember,  this ebook is not your end all be all, magnum opus of your marketing career. Only include as much information as you need to thoroughly teach your reader about a topic. That means your ebook could have three chapters in it or seven. It needs to be as long as it needs to be to cover your topic and angle comprehensively. But no further. This is also why it is so important to have your angle figured out before you start writing. One way to do this is to create a mind map and highlight which portions of a topic you want to cover. Here’s an example of what a mind  map could look like: Let’s say our subtopic was finding the kid-friendly gardening tools for the job. After going through all of our research,  the team decides  this ebook is going to be broken into five  chapters. Our example gardening ebook could have the following chapters: Why having the right tools is so important for kid gardeners. Choosing your kid-friendly planting tools. Choosing your kid-friendly watering tools. Choosing your kid-friendly weeding tools. Choosing your kid-friendly harvesting or collection tools. Fill in your chapter titles in your template: Once you have your chapters outlined,  you can create the headers and subheaders within each one. These headers will help guide your reader and allow them to skim through and find information on the topic they  are looking for. One of our own writers,  Jordan Loftis, suggests creating your headers and subheaders as questions you want to answer in this chapter of your ebook. Now let’s say you don’t know questions your audience may have, how can you figure out what they are? You can send another survey or include questions in your initial survey that ask your audience what they want to learn about your potential ebook topic. Include open-ended questions like: What are five things you’d like to know about [subject]? What information do you need in order to solve [problem]? What do you already know about [subject]? Where have you already looked for information on [subject]? In the first chapter of our gardening ebook, some example header and subheader questions that your audience may want answers to could be: What types of kids gardening tools are there? What is a list of gardening tools that are safe for my kids? Where can I find the best gardening tools for my kids? How can I tell what a good tool for young children is vs. a bad one? What is the proper way to organize and store my kids tools so they last? Take those questions and format them into statements that become your headers. Once you have your chapters and headers worked out, you can transfer them into one of the ebook templates you downloaded earlier. Step Four: Write Each Chapter Now that you have your outline, you can start writing. For some, this can be nerve-wracking and cause writers to stare at a blinking cursor for hours on end, but not you. You have your outline to follow, so you know exactly what you want to write about. Even though your chapters and headers are in statement form, use the question-style headers you came up with earlier to guide your writing. Think of it like interviewing yourself; your reader has a question, and you are the expert with all the knowledge they need. As a blog writer, I find that writing for shorter periods of time helps me knock out blog posts as quickly as possible. So as you write  your ebook, try the following: Find someplace quiet. Turn off your phone. Turn off your computer notifications. Grab a glass of water. If you want to listen to music, try something without words. (Spotify’s Deep Focus playlist is a great option). At this point, you could also recycle your blog posts  and use that information in your ebook. Once you’re ready, add your written content to your ebook template. Once your chapters are written (but not edited), you can move on to drafting your foreword, introduction, and conclusion. Your foreword should explain to your reader why they would want to read this ebook. It should answer the question,  Ã¢â‚¬Å"Why should I (an audience member) read this book? What’s in it for me?† For our gardening ebook example, the foreword would address how we always want kids to be able to help in the garden but sometimes they can cause a mess instead of being helpful. The benefit to them is that they will be able to find the right tools to choose for their kids. Your introduction should summarize what they are going to learn reading this ebook. You should explain to your audience what they are going to learn and why they should care. In our example, this book will teach readers how to choose the right tools that will allow their kids to learn about gardening, but not cause a giant mess in the process. And your conclusion should summarize what they have learned from reading this ebook.  It should tell your reader what they’ve learned and how this will benefit them. At the end of our example gardening book, they should know what tools are great for kids who want to garden and how to properly store them to get as much use out of them as possible. Step Five: Edit and Format Your Ebook At this point, you should have a rough draft of your ebook template. Now you need to edit your draft. There are two steps to your editing process. The first one is editing for spelling and grammar. This is the point where you need to make sure you used the proper form of there  vs. they are  or that you added commas in the right places. Editing tools like Grammarly  or Hemmingway  may help you out here, but don’t solely rely on them to catch every error. Nothing beats a set of human eyes reviewing your content. Once your spelling and grammar check is complete, you can move on to line editing your ebook. Line editing is the process that allows you to ensure that your content is easy to read and you’ve thoroughly covered your topic. Taking a break in between your spelling and grammar check before you read your ebook is essential. You can line edit by reading your ebook draft line for line, or you can read it out loud. When you’ve completed your line edits and you know your content is error-free, you can move on to formatting the text in your ebook. Catherine Howard suggests  you do three things when formatting your ebook: Forget about page numbers. Remove all your indents or tabs. Avoid having a three or four line gap between your writing. The last step in your editing and formatting process is to call out quotes and statistics that you want to call to your reader’s attention. You can do this by blocking the text or changing the color: It’s important to remember that ebooks are displayed across a variety of different formats (PDF, .mobi, and .epub, for example) which means that how the book looks will be different in each one. Best practice here suggests writing your ebook in Microsoft Word and use word styles. This video walks you through how to format your ebook: If you choose to format your ebook for formats beyond the traditional PDF (which you can export from your Word ebook template that complements this blog post), the free tool Calibre will help you export your Word file into .mobi and .epub. This post  walks you through that process step by step. If you choose to do this, you may opt to provide your subscribers all three versions in a zip file so they can choose their optimal reading experience (PDF, Kindle, or Nook). Step Six: Create Graphics And Other Design Elements The next step in your process is to create any graphics or other design elements that you want to add to your ebook. Remember that graphics should not be added to your ebook at random;  they should always be used to enhance your readers understanding of the concept. If you don’t have a designer at hand,  tools like Canva  or Piktochart  can be a great place to create your graphics. If you just want to add images to your ebook, sites like Unsplash  or Stocksnap.io  are great places to find free stock photographs. Once you have graphics designed, you can add them to your ebook. Recommended Reading: How To Make The Best Blog Graphics (For Non-Designers) How To Design The Best Blog Graphics With Free Tools And Design Theory The Know It All Guide To Color Psychology In Marketing + The Best Hex Chart How To Make An Infographic In 7 Easy Steps Step Seven: Build The Landing Page That Will Host Your Ebook Ebooks can be hosted in a variety of formats to attract subscribers including blog posts, emails, and landing pages. You don’t have to host your ebook on a landing page, but it can be a great place to direct your audience with little effort. Plus, you don’t have to worry about your ebook becoming buried in an out-of-date blog post. As a marketer, building a landing page can get complicated, especially if you don’t know how to code. That’s why tools like Unbounce  or LeadPages  are great options that allow marketers to easily create their own landing pages without knowing directly how to code. Just start on a site and choose a template to build from. Both LeadPages  and Unbounce  have models created explicitly for ebooks. These tools also help you host the ebook file itself, so once a subscriber gives you their email address, the page will automatically deliver the ebook. Simply select your template and start designing. Then follow the instructions from the respective tool to launch your landing page. Once your landing page is complete, it should look something like this: Some tips to keep in mind as you draft copy for the ebook landing page: Look to the information in your foreword for inspiration. Your goal is to convince visitors they need the ebook to solve a specific pain†¦ and to solve that pain, they simply need to give you their email address. Make them feel like they’re missing out if they don’t download the ebook. Others who downloaded the ebook already have experienced amazing results because of it†¦ right? Include testimonials, write copy that appeals to the fear of missing out, and reiterate that their life could be so much better if they simply downloaded the ebook. Recommended Reading: How to Write Landing Pages That Will Boost Your Conversions Step Eight: Add Calls To Action  Into Your Landing Page Once you have your book formatted and your landing page built, you can move on to adding your CTAs (call to action). The primary purpose of creating your ebook is to generate subscribers,  so you want as many people as possible to download your book. Creating the right CTA is essential to making that happen. CTAs should ask your reader to do something: Writing a great CTA is easy, you just need to tell your audience what they are going to get in exchange. According to Crazy Egg, there are six characteristics of a high-performing CTA button. They are: That your CTA is a clickable button. They have a compelling copy that takes action-oriented approach. They are placed logically on your page. They are a contrasting color from your page. They are close to the previous action your customer has taken. I.e., if they filled out a form, the CTA button would be right underneath it. They don’t compete with other things on your web page. Here are 54 words and phrases you can use in your CTAs: You can even create multiple CTAs, and A/B test  (which both Leadpages and Unbounce allow you to do) them to find which ones work best for your audience. Recommended Reading: How To Write A Call To Action In A Template With 6 Examples Step Nine: Promote Your Ebook The last step in your ebook creation process should be to promote it. The likelihood of someone randomly stumbling on to your landing page and finding your ebook is a little too close to the â€Å"hope is a strategy† approach,  so you need to give it a boost. There are a few different ways you can do this. Email Campaigns One way that you can promote your ebook is through an email campaign. Set up a series of emails that go out to your general list or a list of people who you think would be interested in downloading your ebook. Recommended Reading: What Are Good Email Click-Through Rates? We Share Our Data With You. The Complete, 4-Step Email List Building Strategy That Will Make You Successful Create a specific CTA for your emails and draft your content ahead of time. You can add tracking links (via bit.ly) that lead to your landing page so you can see how many of your email subscribers have clicked the link and downloaded your ebook. However, you can create the most compelling copy in the world but that won’t mean anything if your audience doesn’t see it. Which is why you need to send your email at the best time. Once your email is sent, track opens, clicks to your links as well as downloads of your ebook. Your email tracking data should be stored within your email service provider. For a project of this magnitude, ’s Head of Marketing Demand Generation, Nathan Ellering, suggests sending at least three emails to your existing subscribers over the course of three weeks. Social Media Campaigns Another way to promote your ebook to your followers is through a social media campaign. Social campaigns are an easy way to promote your content directly to your audience. How do you know how often to promote your ebook on each of your social media channels? Here is an infographic on the best publishing schedule for your ebook landing page: Using this promotion schedule will make it easy to maximize the reach of your content and get it in front of as many eyes as possible. Make Project Managing These 9 Steps a Cinch When you're releasing an eBook, it takes a lot of hands to make it come to life. You'll need: Writing. Editing. Design. Social media promo. Email promo. A landing page. makes it easy to manage all the moving parts of your marketing projects. With the Kanban dashboard, you can create custom project workflows so you can easily see exactly what stage your eBook is in. Here's how it works... First, navigate to the "project view" in your left-hand menu. From here, you can see what phase your eBook is in. Ready to move it from design to promo? No prob – just drag and drop. Keep that eBook project moving forward by focusing on the crucial steps. Everyone on your team is in the loop – which means fewer meetings and more time to get work done. Now, Let's Talk Topic Ideas This can often be the most difficult part of writing an eBook. Trying to figure out a topic that hasn't been already talked about to death is no easy feat. Here are 5 easy ways to compile your eBook. Repurpose Blog Posts As mentioned earlier, chances are you've got an eBook goldmine sitting right under your nose and you don't even realize it. One of the easiest ways to get your eBook going is to stitch together several of your blog posts to create an ultimate how-to eBook. Say you've got a bunch of posts about marketing automation... Create an "Ultimate Guide to Marketing Automation eBook" where relevant blog posts are fused together in a coherent way. You can re-write the content so it's different, without having to re-invent the wheel. 5 easy ways to write an eBook... plus a free eBook template.Conduct Some Original Research Who doesn't love a good statistic? Conducting original research is something more and more marketers are engaging in. It allows them to bring something unique to the table. Here's a stat from some original research, about original research: 37% of  B2B  and 20% of  B2C  marketers are using original research for content marketing purposes. This option is more time heavy on the front-end, but your efforts will be rewarded. For starters, one epic piece of content can drive your entire content strategy for the whole year. You can spin off micro, industry-specific reports; chop up infographics for social media content; use the data for talking points and presentations; the list goes on. Secondly, original research offers a great carrot for gated content and can be a lead magnet. Lastly, original research is one of the best ways to get backlinks. A study from SEO PowerSuite found that original research is the best way to get backlinks to your site. Compile Influencer Opinions Reach out to the big names in your industry and ask them for an interview on a specific topic. These interviews can be aggregated into an eBook to provide readers with exclusive insights from the best in the business. Not sure what to ask? Start with comments on any topics that have changed the industry recently; the challenges they face in their roles and how they have overcome those challenges; etc. Template Kit Why tell someone how to do something when you can show them. People love templates because they save a ton of time. Going back to our marketing automation example – you could produce an eBook containing 35 (or whatever number you like) marketing automation workflows, to make every marketer's life a lot easier. There are tons of directions you could take this... The "Everything You Need to Know About Essential Oils" Kit The Busy Parent's Cloth Diapering Kit The 2019 Content Planning Kit Etc. Share Your Knowledge With The World And Create An Amazing Ebook Now that you have your ebook templates and a strategy to create killer content,  you can start attracting new subscribers. The main problem that will hinder your success is your ability to be organized. Learn more about how can help you get and stay organized  (plus a lot more). Do you have your own ebook template? Share it with us in the comments. The Best eBook Template to Generate More Subscribers (With Easy Ideas) As  a marketer, you’re creating a lot of content, and you want that content to generate subscribers. To generate those subscribers, you need to create content upgrades  your audience is chomping at the bit to download. You also know that giving away free ebooks as a content upgrade is a great way to generate more subscribers. Why? Because ebooks provide a ton of value which can convince your customers to give up their email address. At , we’ve generated as many as 2,625 new email subscribers from an ebook following the process you’re about to learn. But are ebooks worth the effort to build? Absolutely! And with the right template and outline, creating an ebook can be easy. This post will walk you through the nine steps you need to take to create and write an ebook effectively. Plus we’ve included three templates, so all you have to do is fill the text and turn it into a PDF. There’s no need for a designer. So you can throw the excuses of not having time to write an ebook out the window, and create content that generates subscribers and subsequently helps you grow your customer base. The Best eBook Template That Will Help You Generate More Subscribers In 9 Easy StepsDownload Your Ebook Template Bundle (Word + PowerPoint) Download your ebook template bundle to create ebooks at the drop of a hat quickly. Inside you’ll find: eBook outline template:  This template will help you format your thoughts and ideas before you start writing so you can stay on track. PowerPoint eBook template:  This PowerPoint ebook template will let you quickly customize and format your ebook so all you have to do is hit publish. Word  eBook template: This word template is another way for you to format, customize, and create your ebook. With these three templates, you won’t even need a designer to help you wrap up your ebook. You can do it all yourself. Grab this free #ebook template bundle from @to build your brand's authorityWhat Is An Ebook? For marketing purposes, an ebook is a brief book on a specific topic that is available in a downloadable format such as PDF, .mobi (to read on Amazon Kindle), and .epub (to read on Barnes and Noble Nook and other e-readers). These ebooks provide a variety of benefits for marketers, including: Generating subscribers Allowing you to reuse content you’ve previously written Telling a comprehensive story Getting your content on more  channels Ebooks provide something of value for customers while capturing information for the marketers who create them. Why Are Ebooks So Important For Marketers? Ebooks allow marketers to dive into a topic and teach their audience about it. The fact of the matter is blog posts sometimes can't be long enough to cover an entire topic, and if a topic is complicated, it can be challenging to cover in one post. By creating ebooks, marketers can target their audience and build content upgrades  that provide additional value for their readers. By ensuring that value, customers are then willing to share valuable information in return (ie. their email address). 9 Steps To Creating Your Own Ebook Writing an ebook can be easy as long as you plan. Because these books are a bit lengthier than your average blog post, it can be easy to get off track. However, by using this nine-step process, you’ll be able to, as we say at , plan your work, then work your plan. Here's how to create the perfect ebook for your business in nine steps.Step One: Choose Your Topic The first step in creating your ebook is to choose a topic. These topics should be something that your audience wants to learn more about. What questions do they have that you want your ebook to be able to answer? Now, you may already know the topics that your audience is interested in. If you don’t, you can use some necessary SEO keyword research skills to find out what your audience is interested in. So let’s say for example, that your audience is interested in gardening. To find a specific topic that your audience is interested in, open a tool like Moz  or Ahrefs  and type your subject into the search bar: From there, you’ll see a related list of keywords that match the topic you first entered. In the case of our example, our marketer might want to write an ebook on gardening tools, since it appears in list: If you don’t want to use keywords to determine your ebook topics, you could also pose a question to a Facebook group (if your brand has one) and ask what your audience wants to see directly. You could also create a survey using tools like Survey Monkey  or PollDaddy  and send it directly to your audience via email. Some questions you could ask your audience are: What are topics in our [industry] that you would be interested in learning about? What problems are you currently facing? What are the biggest problems your team is facing? Once you have determined what topic you want to cover, record it in your ebook outline template: Recommended Reading: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers [AMP 057] 4 Simple Brainstorming Techniques That Will Help You Write Killer Content This Is The Best 30-Minute Content Marketing Brainstorming Process Step Two: Create Your Title Once you have your topic decided, you need to figure out what major subtopics you want to cover in your book. These subtopics should help you zero in on the angle you want your ebook to cover. By zeroing in on an angle, you can avoid rambling to fill space. So let’s go back to our gardening example. The angles our example ebook could have may revolve around: Basic gardening tools list Kid-friendly gardening tools Ten types of gardening tools Best gardening tools List out potential angles for your book in your outline template: So for this example, our angle could be how to choose kid-friendly gardening tools. Once you have your angle figured out, you can create your title. Your title should answer a question your audience has about the subject to spark your audience’s  curiosity. Here are five fill-in-the-blank ebook headline templates you can use to get started. How To Do [Subject of ebook] in [Number] of Steps The Ultimate Guide to [Subject of ebook] How To [Subject of ebook] like a pro. The Beginners Guide to [Subject of ebook]. How to [Subject of ebook] to [benefit of reading your ebook]. Write out ten possible titles in your outline and choose the one that fits the angle you want to cover the best. Recommended Reading: Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438% 43 Data-Driven Headline Ideas From 1,000 Of The Most Popular Posts ’s Headline Analyzer Step Three: Outline Your Chapters And Write Your Headers And Subheaders Once your title is decided,  you can move on to writing your ebook right? Not exactly. Before you jump into filling the pages of your ebook with the information,  outline your chapters and write your subheaders. This is an essential step in your ebook creation process because it will allow you to decide the order you want to share your information in. Plus it can help you avoid rambling. Remember,  this ebook is not your end all be all, magnum opus of your marketing career. Only include as much information as you need to thoroughly teach your reader about a topic. That means your ebook could have three chapters in it or seven. It needs to be as long as it needs to be to cover your topic and angle comprehensively. But no further. This is also why it is so important to have your angle figured out before you start writing. One way to do this is to create a mind map and highlight which portions of a topic you want to cover. Here’s an example of what a mind  map could look like: Let’s say our subtopic was finding the kid-friendly gardening tools for the job. After going through all of our research,  the team decides  this ebook is going to be broken into five  chapters. Our example gardening ebook could have the following chapters: Why having the right tools is so important for kid gardeners. Choosing your kid-friendly planting tools. Choosing your kid-friendly watering tools. Choosing your kid-friendly weeding tools. Choosing your kid-friendly harvesting or collection tools. Fill in your chapter titles in your template: Once you have your chapters outlined,  you can create the headers and subheaders within each one. These headers will help guide your reader and allow them to skim through and find information on the topic they  are looking for. One of our own writers,  Jordan Loftis, suggests creating your headers and subheaders as questions you want to answer in this chapter of your ebook. Now let’s say you don’t know questions your audience may have, how can you figure out what they are? You can send another survey or include questions in your initial survey that ask your audience what they want to learn about your potential ebook topic. Include open-ended questions like: What are five things you’d like to know about [subject]? What information do you need in order to solve [problem]? What do you already know about [subject]? Where have you already looked for information on [subject]? In the first chapter of our gardening ebook, some example header and subheader questions that your audience may want answers to could be: What types of kids gardening tools are there? What is a list of gardening tools that are safe for my kids? Where can I find the best gardening tools for my kids? How can I tell what a good tool for young children is vs. a bad one? What is the proper way to organize and store my kids tools so they last? Take those questions and format them into statements that become your headers. Once you have your chapters and headers worked out, you can transfer them into one of the ebook templates you downloaded earlier. Step Four: Write Each Chapter Now that you have your outline, you can start writing. For some, this can be nerve-wracking and cause writers to stare at a blinking cursor for hours on end, but not you. You have your outline to follow, so you know exactly what you want to write about. Even though your chapters and headers are in statement form, use the question-style headers you came up with earlier to guide your writing. Think of it like interviewing yourself; your reader has a question, and you are the expert with all the knowledge they need. As a blog writer, I find that writing for shorter periods of time helps me knock out blog posts as quickly as possible. So as you write  your ebook, try the following: Find someplace quiet. Turn off your phone. Turn off your computer notifications. Grab a glass of water. If you want to listen to music, try something without words. (Spotify’s Deep Focus playlist is a great option). At this point, you could also recycle your blog posts  and use that information in your ebook. Once you’re ready, add your written content to your ebook template. Once your chapters are written (but not edited), you can move on to drafting your foreword, introduction, and conclusion. Your foreword should explain to your reader why they would want to read this ebook. It should answer the question,  Ã¢â‚¬Å"Why should I (an audience member) read this book? What’s in it for me?† For our gardening ebook example, the foreword would address how we always want kids to be able to help in the garden but sometimes they can cause a mess instead of being helpful. The benefit to them is that they will be able to find the right tools to choose for their kids. Your introduction should summarize what they are going to learn reading this ebook. You should explain to your audience what they are going to learn and why they should care. In our example, this book will teach readers how to choose the right tools that will allow their kids to learn about gardening, but not cause a giant mess in the process. And your conclusion should summarize what they have learned from reading this ebook.  It should tell your reader what they’ve learned and how this will benefit them. At the end of our example gardening book, they should know what tools are great for kids who want to garden and how to properly store them to get as much use out of them as possible. Step Five: Edit and Format Your Ebook At this point, you should have a rough draft of your ebook template. Now you need to edit your draft. There are two steps to your editing process. The first one is editing for spelling and grammar. This is the point where you need to make sure you used the proper form of there  vs. they are  or that you added commas in the right places. Editing tools like Grammarly  or Hemmingway  may help you out here, but don’t solely rely on them to catch every error. Nothing beats a set of human eyes reviewing your content. Once your spelling and grammar check is complete, you can move on to line editing your ebook. Line editing is the process that allows you to ensure that your content is easy to read and you’ve thoroughly covered your topic. Taking a break in between your spelling and grammar check before you read your ebook is essential. You can line edit by reading your ebook draft line for line, or you can read it out loud. When you’ve completed your line edits and you know your content is error-free, you can move on to formatting the text in your ebook. Catherine Howard suggests  you do three things when formatting your ebook: Forget about page numbers. Remove all your indents or tabs. Avoid having a three or four line gap between your writing. The last step in your editing and formatting process is to call out quotes and statistics that you want to call to your reader’s attention. You can do this by blocking the text or changing the color: It’s important to remember that ebooks are displayed across a variety of different formats (PDF, .mobi, and .epub, for example) which means that how the book looks will be different in each one. Best practice here suggests writing your ebook in Microsoft Word and use word styles. This video walks you through how to format your ebook: If you choose to format your ebook for formats beyond the traditional PDF (which you can export from your Word ebook template that complements this blog post), the free tool Calibre will help you export your Word file into .mobi and .epub. This post  walks you through that process step by step. If you choose to do this, you may opt to provide your subscribers all three versions in a zip file so they can choose their optimal reading experience (PDF, Kindle, or Nook). Step Six: Create Graphics And Other Design Elements The next step in your process is to create any graphics or other design elements that you want to add to your ebook. Remember that graphics should not be added to your ebook at random;  they should always be used to enhance your readers understanding of the concept. If you don’t have a designer at hand,  tools like Canva  or Piktochart  can be a great place to create your graphics. If you just want to add images to your ebook, sites like Unsplash  or Stocksnap.io  are great places to find free stock photographs. Once you have graphics designed, you can add them to your ebook. Recommended Reading: How To Make The Best Blog Graphics (For Non-Designers) How To Design The Best Blog Graphics With Free Tools And Design Theory The Know It All Guide To Color Psychology In Marketing + The Best Hex Chart How To Make An Infographic In 7 Easy Steps Step Seven: Build The Landing Page That Will Host Your Ebook Ebooks can be hosted in a variety of formats to attract subscribers including blog posts, emails, and landing pages. You don’t have to host your ebook on a landing page, but it can be a great place to direct your audience with little effort. Plus, you don’t have to worry about your ebook becoming buried in an out-of-date blog post. As a marketer, building a landing page can get complicated, especially if you don’t know how to code. That’s why tools like Unbounce  or LeadPages  are great options that allow marketers to easily create their own landing pages without knowing directly how to code. Just start on a site and choose a template to build from. Both LeadPages  and Unbounce  have models created explicitly for ebooks. These tools also help you host the ebook file itself, so once a subscriber gives you their email address, the page will automatically deliver the ebook. Simply select your template and start designing. Then follow the instructions from the respective tool to launch your landing page. Once your landing page is complete, it should look something like this: Some tips to keep in mind as you draft copy for the ebook landing page: Look to the information in your foreword for inspiration. Your goal is to convince visitors they need the ebook to solve a specific pain†¦ and to solve that pain, they simply need to give you their email address. Make them feel like they’re missing out if they don’t download the ebook. Others who downloaded the ebook already have experienced amazing results because of it†¦ right? Include testimonials, write copy that appeals to the fear of missing out, and reiterate that their life could be so much better if they simply downloaded the ebook. Recommended Reading: How to Write Landing Pages That Will Boost Your Conversions Step Eight: Add Calls To Action  Into Your Landing Page Once you have your book formatted and your landing page built, you can move on to adding your CTAs (call to action). The primary purpose of creating your ebook is to generate subscribers,  so you want as many people as possible to download your book. Creating the right CTA is essential to making that happen. CTAs should ask your reader to do something: Writing a great CTA is easy, you just need to tell your audience what they are going to get in exchange. According to Crazy Egg, there are six characteristics of a high-performing CTA button. They are: That your CTA is a clickable button. They have a compelling copy that takes action-oriented approach. They are placed logically on your page. They are a contrasting color from your page. They are close to the previous action your customer has taken. I.e., if they filled out a form, the CTA button would be right underneath it. They don’t compete with other things on your web page. Here are 54 words and phrases you can use in your CTAs: You can even create multiple CTAs, and A/B test  (which both Leadpages and Unbounce allow you to do) them to find which ones work best for your audience. Recommended Reading: How To Write A Call To Action In A Template With 6 Examples Step Nine: Promote Your Ebook The last step in your ebook creation process should be to promote it. The likelihood of someone randomly stumbling on to your landing page and finding your ebook is a little too close to the â€Å"hope is a strategy† approach,  so you need to give it a boost. There are a few different ways you can do this. Email Campaigns One way that you can promote your ebook is through an email campaign. Set up a series of emails that go out to your general list or a list of people who you think would be interested in downloading your ebook. Recommended Reading: What Are Good Email Click-Through Rates? We Share Our Data With You. The Complete, 4-Step Email List Building Strategy That Will Make You Successful Create a specific CTA for your emails and draft your content ahead of time. You can add tracking links (via bit.ly) that lead to your landing page so you can see how many of your email subscribers have clicked the link and downloaded your ebook. However, you can create the most compelling copy in the world but that won’t mean anything if your audience doesn’t see it. Which is why you need to send your email at the best time. Once your email is sent, track opens, clicks to your links as well as downloads of your ebook. Your email tracking data should be stored within your email service provider. For a project of this magnitude, ’s Head of Marketing Demand Generation, Nathan Ellering, suggests sending at least three emails to your existing subscribers over the course of three weeks. Social Media Campaigns Another way to promote your ebook to your followers is through a social media campaign. Social campaigns are an easy way to promote your content directly to your audience. How do you know how often to promote your ebook on each of your social media channels? Here is an infographic on the best publishing schedule for your ebook landing page: Using this promotion schedule will make it easy to maximize the reach of your content and get it in front of as many eyes as possible. Make Project Managing These 9 Steps a Cinch When you're releasing an eBook, it takes a lot of hands to make it come to life. You'll need: Writing. Editing. Design. Social media promo. Email promo. A landing page. makes it easy to manage all the moving parts of your marketing projects. With the Kanban dashboard, you can create custom project workflows so you can easily see exactly what stage your eBook is in. Here's how it works... First, navigate to the "project view" in your left-hand menu. From here, you can see what phase your eBook is in. Ready to move it from design to promo? No prob – just drag and drop. Keep that eBook project moving forward by focusing on the crucial steps. Everyone on your team is in the loop – which means fewer meetings and more time to get work done. Now, Let's Talk Topic Ideas This can often be the most difficult part of writing an eBook. Trying to figure out a topic that hasn't been already talked about to death is no easy feat. Here are 5 easy ways to compile your eBook. Repurpose Blog Posts As mentioned earlier, chances are you've got an eBook goldmine sitting right under your nose and you don't even realize it. One of the easiest ways to get your eBook going is to stitch together several of your blog posts to create an ultimate how-to eBook. Say you've got a bunch of posts about marketing automation... Create an "Ultimate Guide to Marketing Automation eBook" where relevant blog posts are fused together in a coherent way. You can re-write the content so it's different, without having to re-invent the wheel. 5 easy ways to write an eBook... plus a free eBook template.Conduct Some Original Research Who doesn't love a good statistic? Conducting original research is something more and more marketers are engaging in. It allows them to bring something unique to the table. Here's a stat from some original research, about original research: 37% of  B2B  and 20% of  B2C  marketers are using original research for content marketing purposes. This option is more time heavy on the front-end, but your efforts will be rewarded. For starters, one epic piece of content can drive your entire content strategy for the whole year. You can spin off micro, industry-specific reports; chop up infographics for social media content; use the data for talking points and presentations; the list goes on. Secondly, original research offers a great carrot for gated content and can be a lead magnet. Lastly, original research is one of the best ways to get backlinks. A study from SEO PowerSuite found that original research is the best way to get backlinks to your site. Compile Influencer Opinions Reach out to the big names in your industry and ask them for an interview on a specific topic. These interviews can be aggregated into an eBook to provide readers with exclusive insights from the best in the business. Not sure what to ask? Start with comments on any topics that have changed the industry recently; the challenges they face in their roles and how they have overcome those challenges; etc. Template Kit Why tell someone how to do something when you can show them. People love templates because they save a ton of time. Going back to our marketing automation example – you could produce an eBook containing 35 (or whatever number you like) marketing automation workflows, to make every marketer's life a lot easier. There are tons of directions you could take this... The "Everything You Need to Know About Essential Oils" Kit The Busy Parent's Cloth Diapering Kit The 2019 Content Planning Kit Etc. Share Your Knowledge With The World And Create An Amazing Ebook Now that you have your ebook templates and a strategy to create killer content,  you can start attracting new subscribers. The main problem that will hinder your success is your ability to be organized. Learn more about how can help you get and stay organized  (plus a lot more). Do you have your own ebook template? Share it with us in the comments.